In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Last month, at the annual Google I/O developers conference, Google announced that it would add the Play Store into Chrome OS, allowing Chrome OS users to easily download and run Android apps on their Chromebooks. If you’re curious as to how it’ll all work, you don’t have to wait for the Play... Continue reading at PC World
[ PC World | 2016-06-06 00:00:00 UTC ]
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'Ebooks are essentially Web sites in wrappers. So what happens if you take the wrappers off?' One answer lies in the layered reading world of Strata, a digital storytelling project from Penguin Random House and a host of collaborators led by Dan Franklin. The post ‘Experiences and Story’: PRH’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-27 00:00:00 UTC ]
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Hachette has launched a football-themed app based on the BAFTA-winning and multi-million selling game New Star Soccer. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Google is adding Android app support to Chrome OS, but your Chromebook might not get it. Despite Google’s promise of a five-year lifespan for Chromebooks, most Chromebooks released more than two years ago will be left out.Check Google’s list Google published a list of Chromebooks, Chromeboxes,... Continue reading at PC World
[ PC World | 2016-05-25 00:00:00 UTC ]
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Windows 10 has native support for PDF, but if ePub is your preferred reading format then you’ll still need to find a third-party viewer. Bibliovore is a good-looking eBook reader and manager app for Windows 8.1 and later. The app imports individual ePub and PDF files, and can also scan and open... Continue reading at Betanews
[ Betanews | 2016-05-23 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Rakuten Kobo CEO Michael Tamblyn notes that readers over the age of 50 drive ebook sales, though they still love their print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
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Iain Pears’ Arcadia (Faber & Faber), a story that can be read either as a print book or an app, is in contention for this year’s Arthur C Clarke award for science fiction, along with novels by authors such as Becky Chambers and Nnedi Okorafor. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Education software company Gojimo has launched Gojimo Tutor, a new app that offers one-to-one support to GCSE and A-level students. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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According to Google, 20 percent of people in the USA will experience a disability at some point in their life. Let's think about this for a moment -- that is one in five people. In other words, people with disabilities are a significant part of the population. While there are many laws on the... Continue reading at Betanews
[ Betanews | 2016-04-11 00:00:00 UTC ]
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By the time I hit publish on this review, something interesting had happened: Dell revealed that its XPS 15 laptop was outselling the smaller XPS 13. How could that be? Most flagship notebooks these days have 13-inch displays or smaller. And for good... Continue reading at Engadget
[ Engadget | 2016-04-06 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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France declared war on freeloaders this week, as the Paris Métro cracked down on ticket fraud and the nation's newspapers formed a bloc against ad-blockers. But it seems freeloading does still pay. Ten percent or more of travelers on the tramways circling Paris don't pay, according to the local... Continue reading at PC World
[ PC World | 2016-03-23 00:00:00 UTC ]
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