Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new ownership, again. Salesforce co-founder Marc Benioff and his wife, Lynne Benioff, are buying the venerable magazine from owner Meredith Corp. for $190 million, as Bloomberg News reports. Once the deal closes, the magazine will be a personal family holding, but the Benioffs say they won't take a role in journalism-related decisions. In a tweet, the Salesforce chairman and co-CEO called Time "a treasure trove of our history and culture."Can the Benioffs do for Time what Amazon CEO Bezos did for The Washington Post five years ago? As Vanity Fairrecently wrote, Bezos has been seen as the "shining hero of dead-tree media, the face that all struggling print publications see in their dreams at night."Meredith Corp., owner of Better Homes and Gardens, acquired Time Inc. earlier this year; it intends to shed some of Time Inc's most iconic titles because they don't fit Meredith's emphasis on lifestyle brands. Besides Time, what about the other former Time Inc. publications that Meredith is still trying to sell? Recode asks: "Are there any other billionaires out there to buy Fortune or Sports Illustrated?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
News tagged with: #treasure trove #iconic titles #lifestyle brands #sports illustrated

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London Book Fair 2014: Godoff Goes ‘French’ In Major Buy

With day one of the London Book Fair not yet closed, another book is emerging as a hot title: a memoir by "New Yorker" contributor Lauren Collins which has the working title, "French Lessons." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Walker buys Byrne debut

Walker Books has acquired a middle-grade title from debut author Michael Byrne.   Lottery... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Johnson wins Sunday Times EFG Short Story Award

Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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'Mabel and Me's' Jon Boorstin heads to L.A. Times Festival of Books

Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Turner Publishing Buys Hunter House Assets

Turner Publishing has acquired the assets of Hunter House Publishers. The deal involves over 225 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Comcast joins Time Warner Cable in Consumer Reports' doghouse

The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
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Sara Miles: God, One City Block at a Time

Sara Miles, once a war reporter in Central America, didn’t give religion much thought then. Now she is an Episcopal lay liturgist and preacher taking to the streets of San Francisco and finding God there. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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With 'Orphan Train,' Author Finds Bestsellerdom Fifth Time Around

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Hodder buys Quercus

Hodder & Stoughton is to purchase Quercus. The announcement was made to the markets today... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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Hodder buys Hawdon debut

Hodder has acquired world rights in an “astonishing” debut novel by a journalist and... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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IDG Founder Patrick McGovern Dies

Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at Advertising Age

[ Advertising Age | 2014-03-21 00:00:00 UTC ]
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Sceptre buys musical debut

Sceptre editorial director Drummond Moir has acquired a literary debut by 34-year-old poet and... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Drones: Red Hat founder Bob Young's latest investment

Bob Young helped found what would become Red Hat (NYSE: RHT) in 1993. Now, more than 20 years later, he has found a new project - a company he calls “the Red Hat of big data” - and it’s all about drones. Young, whose other roles include heading Raleigh self-publishing firm Lulu.com and backing... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-19 00:00:00 UTC ]
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PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company

[ Fast Company | 2014-03-17 00:00:00 UTC ]
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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

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[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Pastor's church responds after he allegedly buys his way onto NYT bestseller list

'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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