Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new ownership, again. Salesforce co-founder Marc Benioff and his wife, Lynne Benioff, are buying the venerable magazine from owner Meredith Corp. for $190 million, as Bloomberg News reports. Once the deal closes, the magazine will be a personal family holding, but the Benioffs say they won't take a role in journalism-related decisions. In a tweet, the Salesforce chairman and co-CEO called Time "a treasure trove of our history and culture."Can the Benioffs do for Time what Amazon CEO Bezos did for The Washington Post five years ago? As Vanity Fairrecently wrote, Bezos has been seen as the "shining hero of dead-tree media, the face that all struggling print publications see in their dreams at night."Meredith Corp., owner of Better Homes and Gardens, acquired Time Inc. earlier this year; it intends to shed some of Time Inc's most iconic titles because they don't fit Meredith's emphasis on lifestyle brands. Besides Time, what about the other former Time Inc. publications that Meredith is still trying to sell? Recode asks: "Are there any other billionaires out there to buy Fortune or Sports Illustrated?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
News tagged with: #treasure trove #iconic titles #lifestyle brands #sports illustrated

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Time to rethink the publishing internship?

Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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Independent bookshops in decline as buying habits change

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[ The Guardian | 2014-02-21 00:00:00 UTC ]
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S&S buys Caroline Kepnes novels

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[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Five Graphic Novels Nominated for L.A. Times Book Prize

Nominees for the 34th annual L.A. Times Book Prizes have been announced and include five finalists for the graphic novel prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Investment Group Buys codeMantra

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[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Cornerstone buys four from self-published Tracy Bloom

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[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Graphic Arts Books Buys Companion Press

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[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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2013 L.A. Times Book Prize Finalists Announced

Fifty titles in 10 categories are in contention for the awards, which will be revealed in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

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[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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HCB buys debut from comedian Campbell

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[ The Bookseller | 2014-02-17 00:00:00 UTC ]
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Rakuten to buy Internet messaging app Viber for $900 million

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[ PC World | 2014-02-14 00:00:00 UTC ]
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S&S buys Johnny Rotten memoir

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[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Erotic book loans at all time high

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[ BBC News | 2014-02-14 00:00:00 UTC ]
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Will the Comcast-Time Warner Cable Merger Hurt Publishers?

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[ Digiday | 2014-02-14 00:00:00 UTC ]
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Bloomsbury buys last three Throne of Glass novels

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[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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The Hatchet Job of the Year doesn't cut it | Alex Clark

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[ The Guardian | 2014-02-12 00:00:00 UTC ]
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Granta buys novel on Yorkshire Ripper hoax

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[ The Bookseller | 2014-02-12 00:00:00 UTC ]
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[ Crains New York | 2014-02-11 00:00:00 UTC ]
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[ AdWeek | 2014-02-11 00:00:00 UTC ]
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[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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