Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new ownership, again. Salesforce co-founder Marc Benioff and his wife, Lynne Benioff, are buying the venerable magazine from owner Meredith Corp. for $190 million, as Bloomberg News reports. Once the deal closes, the magazine will be a personal family holding, but the Benioffs say they won't take a role in journalism-related decisions. In a tweet, the Salesforce chairman and co-CEO called Time "a treasure trove of our history and culture."Can the Benioffs do for Time what Amazon CEO Bezos did for The Washington Post five years ago? As Vanity Fairrecently wrote, Bezos has been seen as the "shining hero of dead-tree media, the face that all struggling print publications see in their dreams at night."Meredith Corp., owner of Better Homes and Gardens, acquired Time Inc. earlier this year; it intends to shed some of Time Inc's most iconic titles because they don't fit Meredith's emphasis on lifestyle brands. Besides Time, what about the other former Time Inc. publications that Meredith is still trying to sell? Recode asks: "Are there any other billionaires out there to buy Fortune or Sports Illustrated?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
News tagged with: #treasure trove #iconic titles #lifestyle brands #sports illustrated

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Pope Francis is a whistleblower for the poor. Thank you Time for recognising it | Chris Arnade

Snowden showed us the educated and wealthy aren't entirely free. Francis reminds us the poor aren't even given a chanceEdward Snowden was not chosen as Time magazine's Person of the Year, and for this many in the media are outraged. Instead Time chose Pope Francis, a man who in the last year has... Continue reading at The Guardian

[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Did Newsstand Sales Affect Time's Choice for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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Time Inc. execs warn of layoffs

More job cuts could soon hit Time Inc., company executives told their top 300 managers at a quarterly meeting on Monday.The warning came during a question-and-answer session with Norm Pearlstine, Time Inc.'s newly appointed chief content officer. Asked by Time magazine Managing Editor Nancy... Continue reading at Crains New York

[ Crains New York | 2013-12-10 00:00:00 UTC ]
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Hachette Partworks buys Aerospace properties

Hachette Livre subsidiary Hachette Partworks has acquired intellectual properties belonging to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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HarperCollins buys gang girl memoir

HarperCollins has acquired Sour, the true story of Tracey Miller, a former Brixton gang girl,... Continue reading at The Bookseller

[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Bezos in contention for TIME accolade

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[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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Santa Claus returns as cover star for Christmas edition of Radio Times

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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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PP’s Shakespeare Book Club: No More Tragedy…It’s Time for Romance

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[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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Buying Guide: Find the perfect ebook reader

What's the best device if you want to embrace a post-paper reading world? That all depends on whether you want a dedicated reading device or a more versatile tablet. Continue reading at PC World

[ PC World | 2013-12-06 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

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[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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HarperCollins buys McPherson thrillers

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[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Newsweek to print weekly edition again one year after calling it quits

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[ The Guardian | 2013-12-04 00:00:00 UTC ]
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'Cider Monday' catches on with indie booksellers

After the staff at New Hampshire bookstores proposed 'Cider Monday' as a holiday to celebrate on America's Cyber Monday, the idea caught on with other indie sellers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-03 00:00:00 UTC ]
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Sir Alex scores again, tops charts

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[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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Forbes calls Larry Ellison book one of 2013’s best

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[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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Trinity Mirror data journalism project to be called Ampp3d

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[ The Guardian | 2013-11-27 00:00:00 UTC ]
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