As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips. The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR. Solomon did not name any initial advertisers, but said that brands can run VR-shot pre-roll ads before clips. The web clips can also be used by 173 of parent company Sinclair Broadcast Group's local TV stations. "It will take our consumers to places that journalists get to go but the public very seldom gets to go, maybe backstage at a debate, backstage at Hamilton across the country," Solomon said. "We think the regularity of producing two newscasts a week will train our journalists and also our audience to expect that experiential news is here to stay." Solomon added that he eventually sees brands creating custom content that fits into the video itself. "As we get a little further down the road, we'll have an immersive... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The new program is aimed at promoting new books to independent booksellers in the absence of the numerous trade shows that have been postponed because of the coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian
[ The Guardian | 2020-06-12 01:17:54 UTC ]
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Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 22:45:56 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian
[ The Guardian | 2020-05-29 01:07:11 UTC ]
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Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
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Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian
[ The Guardian | 2020-05-27 10:53:51 UTC ]
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Little Tiger is to publish a picture book celebrating the work of key workers, to raise money for the NHS during Independent Bookshop week. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 01:38:15 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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The virtual 2020 Bologna Children's Book Fair is running through Thursday, and includes the 2020 Children's Publishers of the Year announcement. The post Bologna Children’s Book Fair Online This Week Names 2020 Best Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 14:13:20 UTC ]
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As the coronavirus pandemic continues to highlight the massive and devastating inequality in the US, the work of socially progressive publishers is more important than ever. With the goal of supporting one another during the uncertainty of the pandemic, a group of left-wing independent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-30 16:27:42 UTC ]
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Having caught its stride in 2019, Ukraine's book market now is weathering the pandemic—and opening a new translation grant for rights buyers. The post Ukraine Opens New Rights Support Grants for International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 13:09:08 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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David Walliams' Slime (HarperCollins) has oozed into a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 11:25:21 UTC ]
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