As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips. The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR. Solomon did not name any initial advertisers, but said that brands can run VR-shot pre-roll ads before clips. The web clips can also be used by 173 of parent company Sinclair Broadcast Group's local TV stations. "It will take our consumers to places that journalists get to go but the public very seldom gets to go, maybe backstage at a debate, backstage at Hamilton across the country," Solomon said. "We think the regularity of producing two newscasts a week will train our journalists and also our audience to expect that experiential news is here to stay." Solomon added that he eventually sees brands creating custom content that fits into the video itself. "As we get a little further down the road, we'll have an immersive... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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The agreement between these international organizations calls for discussions, opening at Frankfurter Buchmesse and leading up to COP26. The post New Support for SDG13: Publishing-Related Organizations Commit to Climate Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-30 07:30:18 UTC ]
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Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian
[ The Guardian | 2021-09-24 03:27:25 UTC ]
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More than 35 book publishers will be supporting this year's United Nations Climate Change Conference (COP26) through a virtual showcase of titles focusing on the crisis and sustainability. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 02:26:55 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek
[ AdWeek | 2021-08-06 21:11:12 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Hachette and its authors, incuding Juno Dawson, Brit Bennett and Libby Page, are championing indie booksellers in a social media campaign to support Independent Bookshop Week. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 08:06:16 UTC ]
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Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian
[ The Guardian | 2021-04-27 13:55:17 UTC ]
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HarperCollins parent News Corp's intended acquisition of HMH Books & Media raises, for some, new concern about consolidation. The post News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-31 15:40:39 UTC ]
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The Italian Publishers Association is moving to make permanent some of the cooperative partnerships achieved during the pandemic. The post AIE Appeals for Ongoing Cultural Support in Italy’s Recovery Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 17:17:31 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC
[ CBC | 2021-02-21 22:04:21 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a fourth consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 13:14:19 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a third consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 04:38:00 UTC ]
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The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 23:09:03 UTC ]
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