Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-03 00:00:00 UTC ]
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Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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A maximalist promo site for Jobs. When Simon & Schuster published Steve Jobs, the simple black and white cover photo helped turn Walter Isaacson’s biography into one of the best-selling books of all time. Now the filmmakers behind the movie Jobs, have taken the opposite approach to... Continue reading at Fast Company
[ Fast Company | 2013-07-29 00:00:00 UTC ]
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#hits theaters
Bloomsbury is promoting its forthcoming title Crown of Midnight by creating a digital story... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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#digital story
Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Simon & Schuster UK m.d. and c.e.o. Ian Chapman has been promoted to chief executive and... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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#entertainment companies
Limiting Kindle Worlds to the ebook form may cater the needs of licensors, but it is counter to the ethos, habits and desires of fanfiction writers and readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Why does HarperCollins need a VP of Innovation? Ana Maria Allessi, who holds that very title, tells us about a future in which books look a lot like apps. Ana Maria Allessi is somewhat of an oddity, for someone who’s worked at a publishing house for almost 13 years. While publishing is rife... Continue reading at Fast Company
[ Fast Company | 2013-06-21 00:00:00 UTC ]
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The James Beard Award winner and co-owner of Union Square Cafe shares his top books from his kitchen shelf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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A publishing grant from South Korea's Literature Translation Institute will help UK's b small publishing promote the children's book "Creative Hand Art." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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Seven debut authors feature on the 10-strong list of summer Richard and Judy Book Club reads at W... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Graham Money [pictured], general manager of Hachette-owned distributor Bookpoint, is to retire in... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Pearson has reported a first quarter in line with their expectations, with Penguin seeing “... Continue reading at The Bookseller
[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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Thames & Hudson is releasing a colourful list of “literary art” books this autumn... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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Hachette Children’s Books has promoted senior rights manager Nirmal Sandhu to the position... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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The Daily Mail's Marcus Rich is among the executives lined up for the Professional Publishers Association's annual conference, which will examine how to boost digital revenues and explore whether content is still king. Continue reading at Media Week
[ Media Week | 2013-03-20 00:00:00 UTC ]
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Amazon is raising prices on its 20p ebooks after Sony ended the 20p promotion on its own eReader... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Michael Joseph has acquired two novels by debut British thriller writer Jake Woodhouse, following... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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