Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-03 00:00:00 UTC ]
News tagged with: #instagram accounts #michael kors #male readers #fashion blogs

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Sturrock promoted to Orion editorial director

Orion has promoted Jane Sturrock to the role of editorial director, non-fiction. She will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
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Headline's Byrne moves to Cornerstone, Ronan promoted

Headline's UK and international sales director Aslan Byrne is moving to Random House as sales... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Promotions at Palgrave Macmillan

Palgrave Macmillan has made two changes to its senior management as the company is “poised... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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Headline makes staff promotions

Headline has promoted two editorial staff members, with Vicki Mellor moving up to become deputy... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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E.L. Doctorow, Michael Henry Heim Honored in 2012 PEN Literary Awards

E.L. Doctorow, Michael Henry Heim and many other poets, authors and translators were given awards and honored during the 2012 PEN Literary Awards. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
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Waterstones and Amazon begin Kindle promotion

Waterstones has begun promoting the Amazon Kindle devices that will be on sale in stores from... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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E-books Offer Silver Lining for Australians

Australian book sales have plunged 10% in 2012, but ebook sales are finally taking off, writes Andrew Wilkins. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
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Booksellers offer Super Thursday promotions

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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Michael Joseph snaps up The Rosie Project

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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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20p ebook promotion continues

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[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Hancock and Valentine among HarperCollins promotions

HarperCollins has promoted Sam Hancock to digital product development manager. In his new role... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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56 Broken Kindle Screens Make One Perfect Coffee Table Book

A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company

[ Fast Company | 2012-09-12 00:00:00 UTC ]
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Hachette Books taps editor as CEO

One of the country's top publishers has turned to a man from the editorial side to run its business. Michael Pietsch, the editor of Keith Richards' Life, David Foster Wallace's The Pale King and the many novels of James Patterson, has been named CEO of Hachette Book Group. Mr. Pietsch has headed... Continue reading at Crains New York

[ Crains New York | 2012-09-11 00:00:00 UTC ]
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Faber ebook joins 20p promotion

Sony and Amazon’s 20p ebook offer shows no sign of coming to an end, with a Faber novel... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Jewellery line for Maas novel

Fans of Bloomsbury’s young adult novel Throne of Glass will soon be able to showcase their... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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HC promotes Sasot to new pricing director role

HarperCollins has created a new business role to improve its pricing strategies. Eloy Sasot,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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