Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-03 00:00:00 UTC ]
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Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Random House is going after film buffs. The publisher's Vintage Books imprint has created Vintage Movie Classics to release backlist books that served as the basis for iconic films. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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When it was first proposed, the Digital Public Library of America—a visionary project that aims to make discoverable and accessible online the gems of local library collections nationwide—drew many questions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Gollancz is to drop the price of ebooks of six of its 2014 debut novels to £1.99 over... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age
[ Advertising Age | 2014-03-04 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Writer and presenter Danny Wallace has created a new beer as part of the promotion for his... Continue reading at The Bookseller
[ The Bookseller | 2014-02-18 00:00:00 UTC ]
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The founders of Lush cosmetics have named a product line "Christopher North" after... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Gillian Redfearn has been promoted to publishing director of Orion imprint Gollancz, with Jon... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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#google books
Europe’s biggest comics festival opened in Angoulême, France Thursday with the streets thronged with avid comics readers and the rights center jammed with meetings from publishers around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Caitlin Moran is to go on a “rock n roll literary tour” to promote her new book, How... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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Harlequin UK has reshuffled its management team, making two promotions and hiring one new person... Continue reading at The Bookseller
[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Book seller Barnes & Noble has promoted the head of its Nook business to chief executive of company. The struggling retailer said Wednesday Michael Huseby, 59, will take the role immediately. The... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-01-08 00:00:00 UTC ]
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Sainsbury’s has named single mother Jack Monroe, whose book A Girl Called Jack: 100... Continue reading at The Bookseller
[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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