Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-03 00:00:00 UTC ]
News tagged with: #instagram accounts #michael kors #male readers #fashion blogs

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Van Someren promoted at HarperCollins

Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 08:27 HarperCollins has promoted Vikki van Someren to group commercial director. She will be responsible for overseeing the publisher's non-traditional retail business. Van Someren's new job, in addition to her role as head of... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon johnson


Ziff Davis Promotes Dan Costa to VP of Content and Editor-in-Chief of PC Mag

Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vp #ziff davis


Media Decoder: Memoir of WikiLeaks Founder Is Tabled

A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times

[ The New York Times | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #book deal #julian assange #months ago


Bates promoted at Hodder

Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 13:18 Hodder & Stoughton has promoted Fenella Bates to the role of editorial director, responsible for pop culture commissioning. Bates will report to Hodder Entertainment publisher Hannah Black. Black said: "Fenella is... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #non-fiction editor


HarperCollins makes senior promotions

Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Digital surge fails to affect B&N bottom line

Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time high


Taste title for S&S

Written By: Graeme Neill Publication Date: Fri, 10/06/2011 - 10:32 Simon & Schuster has bought a non-fiction title dissecting all aspects of taste, from art appreciation to culinary dissection. Non-fiction commissioning editor Colin Midson bought UK & Commonwealth rights to You May... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon trewin #united agents #andrew miller #release date


Unbridled in 25 Cent E-book Promotion with ABA

Unbridled Books is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days Unbridled is offering 25 of its titles in ebook format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format


Hard line on legal aid for library battles

Written By: Benedicte Page Publication Date: Fri, 27/05/2011 - 12:34 Campaigners seeking legal aid to pursue judicial review claims against local library closures are being asked for "community contributions" of over 50% of costs by the Legal Services Commission (LSC). Isle of Wight... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard line #lawyers acting


Radio 4 lines up Grossman adaptation

Publication Date: Fri, 27/05/2011 - 14:21 BBC Radio 4 is to broadcast an eight-hour dramatisation of Russian author Vasily Grossman’s epic novel Life and Fate from 18th-24th September. Kenneth Branagh is to star in the adaptation, which will take over every drama slot on the station apart from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kenneth branagh


Dick King Smith and Arlene Phillips on R&J kids line-up

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 14:00 Titles from Frank Cottrell Boyce, Dick King Smith and Arlene Phillips are among the choices in Richard and Judy's second children's book club. The selected titles are available from today in a 3 for 2 offer through W H Smith.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #selected titles #arlene phillips #fluent reader


Dick King Smith and Arlene Phillips on WHS kids line-up

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 11:17 Titles from Frank Cottrell Boyce, Dick King Smith and Arlene Phillips are among the choices in Richard and Judy's second children's book club. The selected titles are available from today in a 3 for 2 offer through W H Smith.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #selected titles #arlene phillips #fluent reader


HC to publish final Michael Crichton title this November

Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:00 HarperCollins will publish this November the novel Michael Crichton was working on when he died in 2008. Described as a "high-concept thriller in the vein of Jurassic Park", Micro is co-written by Richard Preston. It follows a... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-concept thriller #jurassic park #richard preston


Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Michael O'Mara prescribes An Aspirin a Day

Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:44 Michael O’Mara has acquired a title about the health benefits of aspirin written by a former GP. MOM commissioning editor Kate Moore acquired world rights in An Aspirin A Day by Dr Keith Souter from Souter’s agent Isabel... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #health benefits #creative authors


Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books


Amazon to Publish New Line of Romances [Voices]

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance books #original content


Promotions at Profile

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity managers #marketing director #michael bhaskar #andrew franklin


Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american cities #follow trends #cookbook authors


Shelley up in Little, Brown promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent