Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-03 00:00:00 UTC ]
News tagged with: #instagram accounts #michael kors #male readers

Other news stories related to: "Michael Kors taps Tasting Table to promote its menswear line"

German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tablet edition #daily newspapers

Michael Joseph to launch ebook short from Keyes

Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #support publication #digital campaign #michael joseph

Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans&rsquo; news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publishers

RSL, Holroyd, Frayn, Gee line up to condemn Brent

Brent Council has faced mounting criticism for its midnight raid to strip Kensal Rise Library of... Continue reading at The Bookseller

[ The Bookseller | 2012-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brent council

Bright Lines, Big Uncertainty

A “high-profile defeat” for publishers is how Brandon Butler, director of public policy initiatives at the Association of Research Libraries, described the May 11 verdict in Cambridge University Press et. al. v. Mark Becker et. al., a closely watched copyright case involving the use of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #higher education #research libraries

Morpurgo in book festival line-up

War Horse author Michael Morpurgo and journalist John Pilger are among the guests at this year's London Literature Festival. Continue reading at BBC News

[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this |

Taunton Press Promotes EVP/CFO Tim Rahr to President

Enthusiast consumer publisher Taunton Press taps Tim Rahr as its new president. Rahr, who has served as executive vice president and chief financial officer with Taunton since 2005, succeeds Sue Roman. These changes are effective immediately. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #effective immediately

Stories of the High Line: BEA 2012

Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high line

Children's book promoting veganism gets mixed reception from experts

Author Ruby Roth's new book 'Vegan Is Love' discusses how food gets from the farm to the kitchen table. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kitchen table #mixed reception

Fidler promoted at Penguin

Penguin adult sales director Naomi Fidler has been promoted to the role of UK sales director,... Continue reading at The Bookseller

[ The Bookseller | 2012-04-20 00:00:00 UTC ]
More news stories like this |

Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers call

Trust Buster Takes Hard Line As E-Book Probe Continues

The Justice Department's top antitrust official says she won't stand by quietly if companies make agreements with rivals on price, signaling a stern stance as the department conducts a high-profile probe into electronic-book publishing. Continue reading at AllThingsD

[ AllThingsD | 2012-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #justice department

British Council responds to criticism over LBF line-up

The British Council has responded to criticism from exiled Chinese poet and essayist Bei Ling... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #british council

PPA confirms Hunt, Soutar and Rashbass in speaker line up

The Professional Publishers Association (PPA) has announced the line-up for Publishing+, its annual conference, taking place on 9 May, which will address the key topics influencing magazine and media publishers. Continue reading at Media Week

[ Media Week | 2012-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media publishers #taking place #annual conference