Metro’s Mobile Roadmap: 'We Need to Look at Everything'

Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-19 00:00:00 UTC ]
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Infographic: Publishers on closing the mobile gap

We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday

[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile campaigns #asked attendees #mobile gap #post infographic


New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #mobile devices


UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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SCIBA Mobilizes Against Festival of Books Amazon Connection

Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Premiership rugby: Sun and Times subscribers get online and mobile clips

News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Look Ahead: Going Mobile First

After developing mobile solutions for companies in healthcare, government and entertainment, KiwiTech now wants to help newspaper publishers with their mobile strategies. With headquarters in New York City and offices in San Francisco, Washington D.C ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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These top publishers are still mobile Web holdouts

The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile advertising #ad platforms


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
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Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
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Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
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Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Pembrokeshire reviews mobile libraries

  The mobile library service run by Pembrokeshire County Council, used by about 1% of the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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Data Proves We Pay For Things On Mobile, But We're Still Nervous Of Security

Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company

[ Fast Company | 2013-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key facts #mobile devices