Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Booksellers enjoy late sales boost

Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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S&S' Reidy: Digital could 'reshape international business'

E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Amazon kicks off 'January sales'

Amazon.co.uk has announced its New Year discounting already, launching what it calls "... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Sales and turnover up at C&R

Constable & Robinson has grown turnover by 16% to £7.46m for the nine months to 31st... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Sales and profit drop at Gardners

Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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European Commission opens formal investigation into sale of ebooks

The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Retail sales growth "worst for 6 months"

The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Book sales continue to climb ahead of Christmas

Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Whither the Sales Rep

While publishers have been reorganizing their sales forces for years, the shifting marketplace—one without Borders and with a lot fewer print books—is forcing publishers to rethink more than ever how they sell. Hachette Book Group’s elimination of 11 sales rep positions earlier this fall sent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #sales forces


Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Recession sees sales of cheap classics soar

Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Hodder and Headline reshuffle sales depts

Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group... Continue reading at The Bookseller

[ The Bookseller | 2011-11-30 00:00:00 UTC ]
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The ‘Underground’ Drives Sales at Microcosm

Founded in Cleveland 16 years ago in Joe Biel’s bedroom, Microcosm Publishing is a “self-empowerment” and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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The Guardian puts PaidContent up for sale for $20m

The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business. Continue reading at Media Week

[ Media Week | 2011-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #events business


Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Sales fall at WH Smith in early autumn

Written By: Lisa Campbell Publication Date: Thu, 10/11/2011 - 09:44 Total group sales at W H Smith have dropped by 3% in the last 10 weeks, with like-for-like sales down by 6% in comparison to last year. This morning (10th November) the company reported in its interim financial results for the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fall #wh smith #travel business #total sales #early autumn #company reported #1st september #high street