Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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While publishers have been reorganizing their sales forces for years, the shifting marketplaceone without Borders and with a lot fewer print booksis forcing publishers to rethink more than ever how they sell. Hachette Book Groups elimination of 11 sales rep positions earlier this fall sent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group... Continue reading at The Bookseller
[ The Bookseller | 2011-11-30 00:00:00 UTC ]
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Founded in Cleveland 16 years ago in Joe Biels bedroom, Microcosm Publishing is a self-empowerment and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business. Continue reading at Media Week
[ Media Week | 2011-11-22 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 10/11/2011 - 09:44 Total group sales at W H Smith have dropped by 3% in the last 10 weeks, with like-for-like sales down by 6% in comparison to last year. This morning (10th November) the company reported in its interim financial results for the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:15 Lagardère Publishing has reported a net sale decrease of 2.5% on a like-for-like basis in its third quarter, attributing the drop to weaker sales in English-speaking countries and the "impact of ebooks". read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:19 UK retail sale values sank 0.6% in October compared to last year, with the British Retail Consortium warning sales were "worryingly weak" in the approach to Christmas. In October last year, sales values had risen by 0.8%. On a... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:09 Random House Cornerstone imprint Hutchinson is lining up books for its 2012/13 fiction lists, with publishing director Jocasta Hamilton scooping up two novelsincluding a British débutand editorial director Stephanie... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 09:55 Penguin's ebook sales have more than doubled in the first nine months of 2011, as parent Pearson reported an increase in total sales of 3% and operating profit of 13%. Total sales at Penguin for the nine months to 30th... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 03/11/2011 - 09:57 Printed book sales in October slumped 8% year-on-year, due largely to poor sales within the paperback fiction and biographies/memoirs sectors, Nielsen BookScan data has revealed. In total, £144.7m was spent on physical books in... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 09:40 Sales and profit for 2011 have slumped at Edinburgh University Press at the same time the company has reported a 40% rise in year-on-year ebook sales. The Scottish academic publisher has reported an 11.6% fall in sales and... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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