Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Ammo Books: Publishing in Small, Medium, and Large

For an indie publisher to launch its first line with a $300 art book takes guts and vision, but that’s what Ammo Books’ founders Paul Norton and Steve Crist did in 2006 when they published 3,000 copies of Gonzo by Hunter S. Thompson and sold out in less than a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Anticipation builds for Apple education news

Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Viking: early book sales ‘promising’

Stationery retailer Viking has reported a “promising” start to its bookselling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Bloomsbury ebook sales up nearly 40% in final quarter of 2011

Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Buzz Bringing Sales to Coffee House

The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
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Great sales for Dickens after TV boost

Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Costa winners' sales treble

Sales of the Costa Book of the Year category winners have trebled since their victories last week... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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US book sales hold up, despite Borders collapse and ebook growth

Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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December retail sales up 4.1%

Print book sales have “remained tough”, hit by consumer caution and growing ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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B&N may spin off Nook business, confirms overseas drive

US bookseller Barnes & Noble has said that it is considering separating its Nook business... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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PW Picks: On Sale the Week of January 9, 2012

This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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