Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on Super Thursday (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William Bill Eerdmans Jr., the son of its founder, has served as the companys... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 30/09/2011 - 08:40 Childrens books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodales book division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:00 The Independent Publishers Guild (IPG) has appointed Imogen Forbes, previously communications officer at the Publishers Licensing Society, to the newly created role of business development manager. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 27/09/2011 - 10:33 Quercus saw an inevitable downturn in sales in the first half of 2011 after its Stieg Larsson enhanced 2010 numbers, but still managed to increase profit, improve its cash position, grow digital sales seven-fold and pay its... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 08:33 Faber has launched a new sales force for diverse independent publishers dubbed Faber Factory Plus. Six publishers, Gallic Books, Arcadia Books, Pushkin Press, Bloodaxe Books, Carcanet Press and Gibson Square, have already... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 21/09/2011 - 09:27 Printed book sales in the UK rose for the fourth consecutive week last week but remain significantly behind last year. According to Nielsen BookScan data, £28.6m was spent on physical books at UK booksellers last week, up 1.3%... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 16:21 Publishers are predicting a busy Frankfurt, reporting full meeting schedules. However, given the tough economic climate, there was a prevailing mood of caution. Hachette UK rights director Jason Bartholomew said: Every year... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Publication Date: Thu, 15/09/2011 - 08:45 Titles exploring the rise and fall of the American dollar, the boom in cities and the economics of poverty have been shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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