Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph

E L James breaks another sales record

E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales record #sixth month

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back

Sales rise at Profile

Profile has announced a sales hike of 23% for the year to end March 2012, with an operating... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise

Hachette UK and Commonwealth sees 8% sales drop in first half

Hachette UK is looking to exceptionally strong autumn publishing after recording an 8% sales drop... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk

New stock focus boosts HMV book sales

HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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W H Smith reports high street book sales increase

W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top end

Erotica boom affects genre sales

The recent boom in sales of erotic fiction is "cannibalising" the rest of the UK book market, trade magazine The Bookseller says. Continue reading at BBC News

[ BBC News | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent boom #erotic fiction #trade magazine

E-book sales surge in first quarter, says B&N

US retailer Barnes & Noble has reported a 46% rise in digital content sales for its fiscal... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #static collection #collaborative efforts

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform

Book sales slump during Olympics

Printed book sales in the UK slumped 7% (£1.8m) to £24.5m week on week in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Quercus to publish 'business god' Boulle

Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Asking 'Where's Waldo' helps increase local bookstore business

The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores