The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
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In an October 2 filing, the plaintiffs argued that staying a federal judge's decision to enjoin HB 900 would "radically upend the status quo” and leave booksellers in a precarious position. But that is exactly where things stand, as an administrative stay issued by the Fifth Circuit effectively... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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October is full of fabulous nonfiction books to add to your TBR, from a speculative memoir to a mediation on bears and the natural world. Continue reading at Book Riot
[ Book Riot | 2023-10-02 10:32:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Bethanne Patrick recommends 10 books for October, including fiction from Walter Mosley and Jesmyn Ward and memoirs from Viet Thanh Nguyen and Safiya Sinclair. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-28 10:00:03 UTC ]
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The temporary hold, which is not based on the merits of the case, puts Judge Alan D. Albright's preliminary injunction on ice while the Fifth Circuit considers the state's bid to stay the injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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After nearly three weeks of waiting, federal judge Alan D. Albright delivered a 59-page written opinion holding that the controversial Texas law "misses the mark" by imposing a web of "unconstitutionally vague" requirements. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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This month, TikTok's trends newsletter spotlighted a new book-related hashtag, #independentbookstore. We spoke with bookstore owners and staffers about the value the app has for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Stehlik, president and publisher of the Morrow Group, will now also serve as president and publisher of HarperCollins Children’s Books, among other executive changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Apple snuck in a significant change to iCloud data storage near the end of its “Wonderlust” iPhone 15 event. The company added two new iCloud+ storage tiers: 6TB ($30 / month) and 12TB ($60 / month).The 6TB and 12TB cloud storage tiers join the existing 50GB, 200GB and 2TB plans currently... Continue reading at Engadget
[ Engadget | 2023-09-12 19:48:53 UTC ]
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In a filing late last week, attorneys for the state renewed their broader bid to stay the court's August 31 preliminary injunction blocking HB 900 from taking effect, but also argue that parts of the law are outside the scope of the plaintiffs' claims and should be allowed to take effect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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Worzalla, one of a shrinking number of independent printers in the U.S., has been acquired by CJK Group. The purchase marks CJK's third acquisition of a printer this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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Ex-MP claims her account will lay bare ‘a corruption of democracy deep at the heart of the Conservative party and in Downing Street’Nadine Dorries’ book on the downfall of Boris Johnson will be delayed until November because of “the required legal process”, the publisher has said.The former... Continue reading at The Guardian
[ The Guardian | 2023-08-31 21:12:19 UTC ]
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Bethanne Patrick's recommended reads for September include novels from Ben Fountain and Anne Enright and nonfiction on mental illness, AR-15s and doppelgangers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 15:00:47 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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