The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bethanne Patrick recommends 10 new books to get you through the end of 2023, including dystopias, a quirky travelogue and an uncommonly exciting math primer. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 11:00:46 UTC ]
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At a 45-minute hearing on November 29, lawyers for a coalition of plaintiff booksellers and publishing industry groups urged the Fifth Circuit Court of Appeals in New Orleans to immediately lift an administrative stay that has allowed Texas's controversial book rating law to take effect despite... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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After weeks of anticipation, the U.S. Court of Appeals for the Fifth Circuit will finally hear oral argument in the state’s appeal of judge Alan D. Albright’s August 31 decision to enjoin key provisions of HB 900. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
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With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek
[ AdWeek | 2023-11-09 16:29:51 UTC ]
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PRH's Nihar Malaviya talks of 'an environment where all employees are empowered to grow, succeed, and speak up,' in the US division's first DEI report. The post Penguin Random House Issues a First Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-04 00:09:33 UTC ]
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The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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In a 62-page filing, state attorneys say a district court judge made "substantive errors" in ordering HB 900 blocked, and urged the Fifth Circuit to overturn the order and dismiss the case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
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Bethanne Patrick's November highlights include new fiction from Michael Cunningham, a wild alt-history from Ed Park and nonfiction on COVID, mental illness and AI. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 13:00:40 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Poet, editor, and writer John Freeman and novelist Omar El Akkad join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the final issue of Freeman’s, a literary magazine founded in 2015. El Akkad, a contributor to the volume, describes founding editor Freeman’s intense and uniquely... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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Jon Favreau, Jon Lovett, and Tommy Vietor, who host the popular politics podcast 'Pod Save America,' will publish their debut book with their Zando imprint, Crooked Media Reads, next June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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Meanwhile, an administrative stay blocking judge Alan D. Albright's injunction from taking effect remains in place, a move that has allowed the law to take effect despite being found unconstitutional by the district court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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Thurston Moore of Sonic Youth revealed a longtime health condition had ended his book tour plans: 'This news is utterly distressing. ... [M]y memoir, 'Sonic Life,' means so much to me.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-12 00:21:43 UTC ]
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Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact... Continue reading at AdWeek
[ AdWeek | 2023-10-10 12:00:00 UTC ]
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The Fifth Circuit is set to hear the state's appeal on November 8, although that date could be delayed further due to a schedule conflict. Meanwhile, an administrative stay issued by the court has allowed the law to go into effect despite being found unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-09 04:00:00 UTC ]
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