The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Arachnophobic Harry Potter fans, rejoice. Developer Avalanche Software has added a new accessibility feature to Hogwarts Legacy that removes spiders from the game. The update coincides with the title’s arrival on PS4 and Xbox One today.The Hogwarts Legacy update (build 1140773) launched Thursday... Continue reading at Engadget
[ Engadget | 2023-05-05 19:42:15 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
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Bethanne Patrick's 10 recommended books for May include fiction from Emma Cline, R. F. Kuang and Abraham Verghese as well as a giant history of everything. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-29 13:00:28 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World
[ PC World | 2023-04-18 08:00:00 UTC ]
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The addition of titles from Ingram's U.K. distribution arm to its newly launched wholesale business will expand the number of titles available through IW UK and give titles carried by IPS access to IW UK’s customer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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The 2022 'Sustainable Business Report' from the Springer Nature Group examines workforce dynamics and responses to the climate crisis. The post Springer Nature Issues a New Sustainability Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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Bethanne Patrick's 10 recommended books for April involve tales of mutiny, poison and more, including work by David Grann, Nicole Chung and Don Winslow. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-31 13:00:41 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Having explored the topic of diversity in UK literature in the context of race and gender in 2017 and 2018, we are thrilled that Bernardine Evaristo – the renowned writer, academic and Man Booker Prize Winner 2019 – chaired the British Council Literature Seminar in 2023. You can now watch the... Continue reading at British Council global
[ British Council global | 2023-03-16 10:55:14 UTC ]
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The Aspen Words Literary Prize shortlist of five fiction titles highlights 'essential books' that each address 'a vital contemporary issue.' The post The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-07 03:47:14 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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Tales of foraging and magic, cults and deeply embedded social ills are among our top March picks, including new work from Mona Simpson and Victor LaValle. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-28 17:06:03 UTC ]
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Amazon is adding new features to the Kindle Scribe. A new update gives the e-reader / digital notebook new brush types, including a fountain pen, marker and pencil — each with five thickness settings. The new tools respond to various pressures and angles, and you can use them anywhere you can... Continue reading at Engadget
[ Engadget | 2023-02-27 21:00:11 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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