The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget
[ Engadget | 2022-10-12 14:17:46 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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The author’s latest, Chapter by Chapter: The Voice of God Study Bible, provides an intimate approach to understanding the word of God. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Bethanne Patrick's October highlights include the biographies of Bob Dylan and Samuel Adams, new fiction from John Irving and Celeste Ng and plenty more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:19 UTC ]
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With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post
[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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News Corp columnist framed himself as among a minority of white men who could no longer voice their opinionFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastAustralia’s press watchdog has received multiple complaints... Continue reading at The Guardian
[ The Guardian | 2022-09-05 09:03:51 UTC ]
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Bethanne Patrick's September highlights include sequels from Elizabeth Strout and Andrew Sean Greer along with exciting debuts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 14:00:54 UTC ]
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The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
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Well-known figures such as Roma Downey, Tim Tebow, and Lysa TerKeurst are writing devotionals in order to reach audiences in new ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Binc issued a plea to donors this past weekend, asking them to contribute to the organization to help booksellers affected by flooding after torrential rains hit parts of Missouri and Kentucky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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The Society of Authors in London opens its 2023 submission program, having awarded 32 writers and illustrators with 2022 prizes. The post The UK’s Society of Authors Adds a New Disability-Focused Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-05 13:37:47 UTC ]
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In roughly five hours of testimony on Thursday, Penguin Random House CEO Markus Dohle jousted with government lawyers over PRH's market share, his commitment to allow PRH and S&S editors to bid on the same books if the merger is completed, and other issues tied to what the impact of a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Bethanne Patrick's August highlights include fiction from Mohsin Hamid and Marianne Wiggins, a sequel to "Dopesick" and a revisionist feminist history. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-29 13:00:01 UTC ]
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From a memoir about African-Jewish cooking, Koshersoul, to one about grieving our pets, Good Grief, these new memoirs take a different approach to the genre. Continue reading at Book Riot
[ Book Riot | 2022-07-28 10:33:00 UTC ]
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Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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