Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with: #web publishers #major publishers #ad spending

Other Publishing stories related to: 'Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category'

In London, Costa Book Awards Names Its Category Winners

The Costa Book Awards program, in its 50th year, names winners in five categories: first novel, novel, biography, poetry, children's books. The post In London, Costa Book Awards Names Its Category Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-05 00:15:29 UTC ]
More news stories like this | News stories tagged with: #category winners #50th year #costa book

PRH dominates Costa Book Awards as Azumah Nelson and Fuller win categories

Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 12:23:06 UTC ]
More news stories like this | News stories tagged with: #fig tree #bloodaxe books #clean sweep #azumah nelson #penguin random house #costa book

2022 Historical Fiction To Add To Your TBR Right Now

Looking for great new reads in the new year? Add these 2022 historical fiction books to your TBR right now, including The Good Wife of Bath by Karen Brooks. Continue reading at Book Riot

[ Book Riot | 2022-01-04 11:30:00 UTC ]
More news stories like this | News stories tagged with: #good wife #historical fiction

Books in the Media: newspapers look forward to 2022 releases

To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022. Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 07:56:42 UTC ]
More news stories like this | News stories tagged with: #books coming #including theguardian #daily mail

Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this | News stories tagged with: #latest issue #nielsen

Dark Horse Media Acquired by the Embracer Group

Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
More news stories like this |

Books in the Media: Dolphin Junction by Mick Herron sails into the top spot

Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 12:03:32 UTC ]
More news stories like this |

‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
More news stories like this | News stories tagged with: #vox media #combined company #digital publisher

Books in the Media: The Books of Jacob by Olga Tokarczuk is the pick of the bunch

https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 02:10:37 UTC ]
More news stories like this | News stories tagged with: #olga tokarczuk

Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Harris joins HoZ as social media executive

Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 06:17:20 UTC ]
More news stories like this | News stories tagged with: #join head

Books in the Media: newspapers reveal their best books of the year

In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 01:26:05 UTC ]
More news stories like this | News stories tagged with: #including theguardian #daily mail #evening standard #book of the year

Kathleen Stock: ‘On social media, the important thing is to show your tribe that you have the right morals’

Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian

[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | News stories tagged with: #important thing #make sense #bookseller

Amazon begins $500 million media review for Audible

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age

[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | News stories tagged with: #audiobook

6 books to add to your reading list for December

Coming in December: Unsparing memoirs about very messy relationships; globe-spanning new fiction from Nadifa Mohamed, Tom Bissell and others. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-29 14:00:14 UTC ]
More news stories like this | News stories tagged with: #nadifa mohamed

Yinka… are you ready for media?

In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Continue reading at The Bookseller

[ The Bookseller | 2021-11-24 18:40:43 UTC ]
More news stories like this | News stories tagged with: #debut author

Books in the Media: The Every by Dave Eggers hits the spot

The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 14:18:03 UTC ]
More news stories like this | News stories tagged with: #sunday times

Amazon to stop accepting Visa's UK-issued credit cards over high fees

Amazon has announced it will stop accepting UK-issued Visa credit cards over high fees. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:57:09 UTC ]
More news stories like this |

Open Road Integrated Media Shows No Signs of Slowing Down

Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ignition program #partner publishers