Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with: #web publishers #major publishers #ad spending

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Congress to Hold Second Hearing on Censorship Issues

The hearing, set for Thursday, May 19, at 10:00 a.m. ET, will focus on the "ongoing efforts to prohibit discussion in K-12 classrooms about American history, race, and LGBTQ+ issues and to punish teachers who violate vague and discriminatory state laws by discussing these topics." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ongoing efforts #american history

How Hollywood and the Media Fueled the Political Rise of J.D. Vance

“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times

[ The New York Times | 2022-05-15 09:00:16 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #best-selling memoir #memoir

Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC

[ CBC | 2022-05-12 09:00:00 UTC ]
More news stories like this | News stories tagged with: #federal government #pearson airport #pearson

How Media Buyers Are Bouncing Back

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with: #media buyers #bouncing back #nielsen

Amazon's Kindle will finally add epub support

It only took about 15 years, but Amazon’s Kindle will finally support the ePub format. First spotted by Good E-Reader, Amazon updated its Kindle section with the news that the Send to Kindle function will convert ePub files to a format that can be opened on the e-reader. The update is scheduled... Continue reading at Engadget

[ Engadget | 2022-05-03 00:25:01 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle owners #ebook format #ebook library #ebooks #kindle

10 books to add to your reading list in May

Bethanne Patrick's May highlights include new fiction by John Waters, Chris Bohjalian and Emma Straub, fresh David Sedaris, breakout poetry and more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-02 13:00:40 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #john waters #chris bohjalian #emma straub

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Publishing House of Horrors: Spotlight on Stygian Sky Media

With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional houses #indie publisher

Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle

Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #democratic action #libraries

First Issue of Captain America Comic Book Sells For $3.1 Million

With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times

[ The New York Times | 2022-04-08 13:21:14 UTC ]
More news stories like this | News stories tagged with: #comic book

The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | News stories tagged with: #mass shootings #real time #digital media

B&N Adds New Audiobook Capability

Barnes & Noble has been revamping its digital audiobook offerings, and yesterday announced the launch B&N Audiobooks. The new service has a catalog of more than 300,000 titles, and has two buying options. Customers can buy audiobooks individually or enroll in a new subscription service... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #barnes noble #yesterday announced #audiobook

Paper Shortage, Workforce Issues Tackled in Webinar

The publishing industry faces continuing supply chain issues and paper shortages, while another set of challenges has appeared in early 2022, in the form of employee resignations and work-life balance issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #paper shortage #paper shortages #publishing industry

New Categories Fuel Growth at Andrews McMeel

The publisher saw strong sales across the board over the past two years, with net revenues up more than 25% from 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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10 books to add to your reading list in April

Bethanne Patrick's April picks include highly anticipated novels from Jennifer Egan, Emily St. John Mandel, Don Winslow and Douglas Stuart. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-31 13:00:29 UTC ]
More news stories like this | News stories tagged with: #bethanne patrick #jennifer egan #emily st #john mandel #don winslow #douglas stuart

Media Briefing: Overheard at the Digiday Publishing Summit

This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. The post Media Briefing: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing executives #publishing summit

Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
More news stories like this | News stories tagged with: #$16 billion #including debt #nielsen