The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Aielli was most recently VP and publishing director of the now-dissolved Hachette Books imprint and has been on the AWP board since 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-24 04:00:00 UTC ]
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It’s delightful, on the one hand, to have a feverish Book Event. I’m as excited as anyone that we’re doing midnight release parties for literary fiction in the year of our lord 2024. That said, we need to talk about the Rooneyverse. This week, we’re getting a novel—Intermezzo—from Sally Rooney,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-23 13:55:56 UTC ]
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Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday
[ Digiday | 2024-09-20 04:01:00 UTC ]
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Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian
[ The Guardian | 2024-09-19 14:19:21 UTC ]
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News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News
[ ABC News | 2024-09-17 16:30:04 UTC ]
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With its award ceremony set for October 14, the 20th edition of the German Book Prize announces a six-title shortlist of fiction. The post The German Book Prize Issues Its 2024 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-17 13:26:34 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner Sunday night. According to Nielsen numbers, the 76th Primetime Emmy Awards on ABC scored its highest ratings in three years, reaching 6.87 million average viewers. (ADWEEK) The evening ceremony at the Peacock... Continue reading at AdWeek
[ AdWeek | 2024-09-17 11:59:00 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek
[ AdWeek | 2024-09-16 22:53:47 UTC ]
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We dig into the scope and scale of the historic wave of censorship attempts occurring today in the United States and talk with those who are doing the vital work of fighting back. Welcome to our Freedom to Read issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Giving the Monash Oration in Sydney, Kim Williams says truth and democracy suffers every time a job in journalism is cut Get our breaking news email, free app or daily news podcastThe chair of the ABC has quoted the memoir of US vice-presidential candidate JD Vance while discussing the... Continue reading at The Guardian
[ The Guardian | 2024-09-04 11:02:26 UTC ]
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The German Book Prize jury issues a 20th-edition longlist of 20 books with a date of September 17 for the release of its shortlist. The post The German Book Prize Issues Its 2024 Longlist of 20 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-20 09:35:29 UTC ]
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Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC
[ CBC | 2024-08-19 10:00:00 UTC ]
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Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
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The Hawthornden Foundation has made possible these grants going to 49 nonprofit programs serving readers and writers. The post The US National Book Foundation Issues $350,000 in Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-14 22:42:47 UTC ]
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As every writer knows, getting published is a challenge; while more avenues to publication have opened for authors, navigating the landscape remains frustrating. Pipeline Media Group, which was initially launched as a resource for screenwriters 25 years ago, has since expanded to include Book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Romantasy titles lead the list of 13 books that must be removed from public schools. Plus: a book award given from behind bars, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-05 15:05:00 UTC ]
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Mayor Eric Adams nominated the accomplished but controversial attorney Randy Mastro to be the city’s top lawyer on Tuesday, defying expected opposition from the City Council.Mastro, currently a partner at King & Spalding, is a former federal prosecutor who held senior roles in Mayor Rudy... Continue reading at Crains New York
[ Crains New York | 2024-07-30 18:28:40 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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Spotify will now offer more than 1,000 audiobooks from some 100 publishers distributed by Ingram Content Group, including Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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