Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers, brands are becoming savvier about their marketing investments across the board, and publishers are responding to that trend by leveraging their expertise and audiences. B2B and consumer media brands are known experts in a given industry or topic, allowing them to promote their authority and audiences to brands. In recent years, this has evolved into an entire suite of existing in-house marketing services, and publishers are increasingly transitioning into the role of a creative agency. Collectively, this is creating a one-stop shop for brands that want to partner with influential publishers on marketing. Active Interest Media launched their marketing services arm, Catapult Creative Labs, three years ago after chief innovation officer Jonathan Dorn continued to hear frustration among clients. “Jon kept hearing from a lot of our partners that they couldn't find a good creative agency that could help them accomplish their [marketing] goals and understand their space,” says Kelly Blake, VP of Catapult Creative Labs. “Manufacturers who are advertising or partnering with us at different levels, they couldn't find a creative agency that could help them execute collateral and other things... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
News tagged with: #email newsletters

Other Publishing stories related to: 'Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services'

How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media

New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part

Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers

From analogue to digital: how media companies are changing - video

Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch highlights #digital disruption #media companies #hearst magazines #johnston press

How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #media landscape #print magazine

Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this |

Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels

PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time

More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #coming year #physical world #early stages

Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books

How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor

Tribune Company Rebrands as Tribune Media

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek

[ AdWeek | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wgn radio #launched today #media properties

You’d have to be crazy to start a media company, right?

Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #publishing business

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

F+W Media Changes Company Name

F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this |

Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event

Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including