Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
The value of public libraries is rarely questioned in times of crisis—think of the New Orleans Public Library after Hurricane Katrina, or the Ferguson Municipal Public Library during the unrest there. But this crisis is different. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Essence has canceled its annual music and culture festival amid concerns about the spread of COVID-19, the magazine announced Wednesday, setting aside earlier plans to postpone the July 4th weekend event for the fall. Organizers initially announced on March 27 that alternate dates later in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 16:27:37 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Doctors, novelists and other writers are exploring, as quickly as they can, the pandemic’s impact on a country that was among its earliest victims. Continue reading at The New York Times
[ The New York Times | 2020-04-09 14:40:54 UTC ]
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In 1999, David Papineau wrote for the Book Review about “Flu,” Gina Kolata’s book about the 1918 influenza pandemic and the hunt for the virus that caused it. Continue reading at The New York Times
[ The New York Times | 2020-04-09 09:00:05 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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In The Freckle Report 2020, Tim Coates offers a sobering, data-driven view of the state of public libraries in the U.S. and the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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As part of our ongoing Covid-19 coverage, 'PW' is tracking book publication dates that are changing as a result of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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• Tom Kerr: ‘We have been left with no other choice’• Cork racecourse becomes coronavirus testing centre The Racing Post, the sport’s trade newspaper, will “temporarily suspend” publication of its print edition from Friday, leaving a number of its journalists “temporarily stood down” while the... Continue reading at The Guardian
[ The Guardian | 2020-03-25 17:30:32 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Pan Macmillan has said it is “forensically reviewing” its publication programme to decide on possible title moves following the closure of major high street chains during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 15:41:34 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Just three weeks ago I had all been ready and excited for the Live From London event to announce the recipients of the Windham-Campbell Prizes at Simpsons in The Strand. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 07:06:32 UTC ]
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Why are Chicago Public Library branches still open to the public during this global health crisis? Continue reading at Book Riot
[ Book Riot | 2020-03-19 12:06:40 UTC ]
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The acclaimed novelist, a recipient of the lucrative Windham Campbell Prize in 2016, reveals how the award affected her craft Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 20:02:50 UTC ]
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This morning, both the Chief Librarian of the Brooklyn Public Library and the President of the New York Public Library released statements announcing that they would be cancelling public library programs for the rest of March, in an effort to limit the spread of COVID-19 and encourage social... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-12 16:51:47 UTC ]
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Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot
[ Book Riot | 2020-03-12 10:43:18 UTC ]
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After Hachette Book Group employees walk out in protest–and Ronan Farrow breaks with the publisher–the Big Five house reverses course on Woody Allen's memoir. The post Hachette USA Cancels Publication of Woody Allen Book, ‘After Listening’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-06 21:50:09 UTC ]
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