Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living


Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with: #daily resource #inappropriate behavior #hearst


Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
More news stories like this | News stories tagged with: #post spain #pandemic lockdown #lockdown appeared #books online #prefer print #book market


US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir


Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishing industry #russian book


Dismantling White Supremacy in Public Libraries

American public libraries operate under white supremacy. It's time to dismantle it. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:31:00 UTC ]
More news stories like this | News stories tagged with: #white supremacy #public libraries


Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with: #bookshops reopened #bookshops reopening #books sold


Library Supporters Urge Action on Bill to Provide Relief Funding for Public Libraries

With the August recess looming and a second round of coronavirus relief in the works, $2 billion in funding for libraries hangs in the balance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #$2 billion #libraries


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
More news stories like this | News stories tagged with: #elif shafak


Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #german market #covid-19 pandemic #continental europe #largest book #german publishing


In Filing, Lawyers Argue Publication of Mary L. Trump’s Tell-All Cannot Be Stopped

"Plaintiff seeks an injunction that would restrain Ms. Trump from sharing insights she alone can share on the current President during his re-election.There may be no more serious First Amendment injury in American law," argues Mary L. Trump's legal team concludes in the filing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #current president


Appeals Court Vacates Temporary Order Blocking Publication of Trump Niece's Tell-All

Judge Alan Scheinkman held that because Simon & Schuster is not a party to the confidentiality agreement at the heart of the case, they could not be restrained from going ahead with planned publication of Mary J. Trump's book without a full hearing of the facts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trump niece #simon schuster #confidentiality agreement #planned publication #full hearing


In Filing, S&S Attacks Trump Family Bid to Block Publication of Niece’s Tell-All

Among the key points in a 20-page brief, Simon & Schuster lawyers point out the obvious: that the publisher is not a party to and is not bound by any confidentiality agreement agreed to by the Trump family. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #block publication #key points #trump family


Trump family sues to block publication of niece's memoir

The Trump family is reportedly seeking a court order to block the president's niece, Mary L Trump, and Simon & Schuster from publishing memoir Too Much and Never Enough: How My Family Created the World's Most Dangerous Man. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 12:16:46 UTC ]
More news stories like this | News stories tagged with: #block publication #simon schuster #family created #dangerous man #memoir


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #digital marketing #leadership team


Trump Family Sues to Block Publication of Tell-All Memoir

The suit, filed in Queens County (NY) Surrogate’s Court, seeks to enjoin Trump’s niece Mary L. Trump and her publisher, Simon & Schuster, from proceeding with the publication of 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man', citing a sweeping... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #block publication #simon schuster #family created #dangerous man


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen