Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


Report Urges Library Leaders to Address Decline in Public Library Usage Stats

In 'The Freckle Report 2021,' veteran London-based bookseller, library advocate, and former Waterstones managing director Tim Coates warns that U.S. public library usage is in decline—and he suggests library leaders must do more to reverse the slide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


Norton Halts Publication of Bailey’s Roth Bio

W.W Norton announced that it will cease publication of the newly released edition of Blake Bailey’s 'Philip Roth: The Biography,' as well as Bailey’s 2014 memoir 'The Splendid Things We Planned,' and take both works out of print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #blake bailey #cease publication #philip roth #splendid things #memoir


Vintage continues publication of Bailey's Roth book after sexual assault allegations

Vintage says it will continue to publish Blake Bailey's Philip Roth biography in the UK following sexual assault allegations that have seen Bailey dropped by his agency and the book's shipment and promotion paused in the US. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 17:36:44 UTC ]
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World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Susan Richman, Longtime Publicity Executive, Dies

Susan Richman, a former publicity executive at several major publishers and who worked with the Goddard Riverside Community Center Book Fair for more than 30 years, died April 19. She was 80. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity executive #major publishers #book fair


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house


Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book


For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis


Report publication: Publishing Sector in Ukraine

Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global

[ British Council global | 2021-03-29 15:27:40 UTC ]
More news stories like this | News stories tagged with: #british council #continuing success #covid-19 pandemic #key players #press release #independent publisher


Morris Dickstein, influential literary critic and public intellectual, dies at 81

He examined such topics as the cultural ferment of the 1960s, the artistic legacy of the Depression and the evolution of the American novel, offering a model of the ideal role of the critic in modern society. Continue reading at The Washington Post

[ The Washington Post | 2021-03-29 13:04:21 UTC ]
More news stories like this | News stories tagged with: #modern society


The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #nielsen bookscan


For three generations of Bush women, personal pain and a public spotlight

J. Randy Taraborrelli details the struggles of the political clan’s matriarchs and wives. Continue reading at The Washington Post

[ The Washington Post | 2021-03-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #personal pain


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


A History of Racism in American Public Libraries

A deep dive into the history of racism in American public libraries, including the effects of Jim Crow laws and racism in libraries today. Continue reading at Book Riot

[ Book Riot | 2021-03-08 11:30:00 UTC ]
More news stories like this | News stories tagged with: #deep dive #libraries


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book


6 Dr. Seuss Books to Cease Publication for Racist Images

Dr. Seuss Enterprises has announced that it will cease publication of six of the author's books due to their racist depictions. Continue reading at Book Riot

[ Book Riot | 2021-03-02 14:09:13 UTC ]
More news stories like this | News stories tagged with: #seuss books #cease publication #seuss enterprises #books due #dr. seuss