Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
On this day in 1953, comic book legend Alan Moore (Watchmen, V for Vendetta, From Hell, Batman: The Killing Joke) was born in was Northampton, England. In addition to his mastery of signature storytelling, Moore is known for his forthright, outspoken nature (take, for instance, his criticism of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 16:09:18 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC
[ CBC | 2021-11-07 15:00:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times
[ The New York Times | 2021-10-22 11:33:55 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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People assume everyone who works at a library is a librarian, but most of the staff you’ll interact with at large libraries aren't librarians. Continue reading at Book Riot
[ Book Riot | 2021-10-11 10:30:00 UTC ]
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Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:39:00 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
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Nine Story Media Group has acquired a minority equity stake in Knights Of, becoming the inclusive publisher's first public investor. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 03:32:48 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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