Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing team
It’s largely accepted as a truism that libraries connect and work together—interlibrary loan, consortia, union catalogs. However, working together and connecting is not a simple task. Add in different histories, cultures, languages, political systems and you begin to get a sense of what... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#connecting libraries
#simple task
#political systems
#nonprofit organization
#public libraries
#libraries
The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#public libraries
#potential deal
#digital content
#e-book
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with:
#open university
#post-covid market
#palgrave macmillan
#macmillan
Demand an explanation for why Chicago Public Libraries are open to in-person services while COVID positivity rates soar above 15%. Continue reading at Book Riot
[ Book Riot | 2020-11-27 15:17:51 UTC ]
More news stories like this | News stories tagged with:
#public libraries
Earlier this morning, the Brooklyn Public Library (BPL) announced the winners of the 2020 Brooklyn Public Library Literary Prize for nonfiction and fiction/poetry. The Award, one of the few major literary prizes from a public library system, comes with a $5,000 purse. Previous winners include... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-23 17:59:11 UTC ]
More news stories like this | News stories tagged with:
#post dr
#ocean vuong
#literary hub
#literary prize
Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
More news stories like this |
A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with:
#big names
#charlie redmayne
#seismic shift
#online shopping
#harpercollins uk
#harpercollins
For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#market books
#opening session
The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with:
#audiobook sector
#audiobook
Oprah Winfrey's interview with Barack Obama premieres on Apple TV+ on Tuesday morning, just as copies of the hotly anticipated former president's memoir lands on bookstore shelves around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#oprah winfrey
#publication day
#apple tv+
#tuesday morning
#hotly anticipated
#memoir lands
#bookstore shelves
#bookstore
#memoir
Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with:
#marketing role
#octopus books
#marketing manager
Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
More news stories like this | News stories tagged with:
#post-covid market
#lockdown ended
Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#retail market
A recent consumer survey conducted by the Booksellers Association has revealed strong public support for shopping locally in the run up to Christmas, in addition to an earlier start to festive buying. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 17:41:41 UTC ]
More news stories like this | News stories tagged with:
#shop locally
#booksellers association
In this week's episode, hosts Nicole A. Cooke & R. David Lankes talk with Angela Craig, director of the Charleston County (SC) Public Library about what it’s like to run a library…one week at a time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
More news stories like this |
The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#publishers association's
#book market
The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#publishers association
#book market
DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | News stories tagged with:
#announced plans