Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with:
#study guides
#sales surge
#education sector
#bestseller lists
#nielsen
Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with:
#parragon books
#vice president
The memoir reportedly depicts Trump as caring more about re-election than US national security. No wonder he wants to quash itOn Tuesday, the Trump administration asked a federal judge to block publication of John Bolton’s The Room Where It Happened, the former national security adviser’s... Continue reading at The Guardian
[ The Guardian | 2020-06-17 06:30:46 UTC ]
More news stories like this | News stories tagged with:
#john bolton
#block publication
#national security
#federal judge
#simon schuster
#memoir
As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with:
#book market
Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#news organizations
#print media
On June 7, 2019, I got off a plane to a frantic voice mail from my friend, Michelle. I was in the middle of the book tour for No Visible Bruises, with people spilling out their stories of domestic violence to me in book signing lines; I had come to both love and dread these […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-10 08:48:03 UTC ]
More news stories like this | News stories tagged with:
#domestic violence
#book tour
Observers in recent years have argued that if public libraries didn’t already exist in America, we wouldn’t be able to invent them. In the wake of the Covid-19 crisis, the question now is: Can we reinvent them? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 crisis
#public libraries
If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with:
#lockdown diaries
#book marketer
#month ago
Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Head of Zeus has appointed Kate Appleton from Midas PR as its new head of publicity. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 09:08:10 UTC ]
More news stories like this | News stories tagged with:
#midas pr
Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with:
#juno dawson
#fashion industry
#ya book
Find out how some libraries are shifting summer reading programs into digital spaces, maintaining their communities, and learning from the process. Continue reading at Book Riot
[ Book Riot | 2020-05-26 10:33:13 UTC ]
More news stories like this | News stories tagged with:
#libraries
#public libraries
Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with:
#$30 million
#tv networks
#companies didn
#disclose terms
#digital media
As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
#public libraries
Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with:
#pandemic passes
#cookbook
In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with:
#sports fans
#nielsen
Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |
In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#support bookstores
#covid-19 pandemic
#publishing industry
#world book
This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional format
#steady decline