Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

Other Publishing stories related to: 'Marketing vs Publicity'


Publisher cancels Woody Allen's memoir a month before publication

On Friday, a day after a walkout, Hachette announced it will return all rights to the author. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-06 20:46:29 UTC ]
More news stories like this | News stories tagged with: #hachette #memoir


Public health advisory: hire a scout

With Bologna postponed, and the Paris, Leipzig and London book fairs cancelled, editors and agents are worried they’ll miss out on crucial deals this year. Continue reading at The Bookseller

[ The Bookseller | 2020-03-06 00:29:32 UTC ]
More news stories like this |


Employees at Little, Brown are walking out to protest the publication of Woody Allen’s memoir.

Today, employees at the Little, Brown and Company imprint of the Hachette Book Group have organized a walkout in protest of the company’s announcement that it will be moving forward with the publication of Woody Allen’s memoir, Apropos of Nothing. Allen’s memoir was purchased by Hachette’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-05 21:02:55 UTC ]
More news stories like this | News stories tagged with: #woody allen #moving forward #memoir


Hilary Mantel: Royal women's bodies 'still perceived as public property'

Wolf Hall author Dame Hilary Mantel discussed the final book in her trilogy with the BBC's Rebecca Jones. Continue reading at BBC News

[ BBC News | 2020-03-02 17:51:43 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #final book


Indie bookshop pre-orders boom as Mantel publication nears

Indie bookshops are cashing in on a pre-order boom for Hilary Mantel’s new book and are hosting everything from midnight openings to silent discos this week. Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 15:13:26 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #hilary mantel #midnight openings #bookshop


The Brooklyn Historical Society and the Brooklyn Public Library Will Merge

The merger, for which the two institutions are currently seeking public funding, will see the library take on stewardship of BHS's landmark Pierrepont Street building in Brooklyn Heights as well as all of its holdings and programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #brooklyn heights


London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair


Tennessee Becomes Second State to Propose ‘Parental Review Boards’ for Public Libraries

The bills propose to give elected parental review boards the power to decide which “age-appropriate" materials can be accessible to minors within a public library, with librarians who don’t comply with the board’s decisions subject to prison time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #public library


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair


Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
More news stories like this | News stories tagged with: #block publication #john bolton #memoir


Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:59:01 UTC ]
More news stories like this | News stories tagged with: #travel books #finding ways


McCormack joins BA as head of policy and public affairs

Laura McCormack is joining the Booksellers Association (BA) as head of policy and public affairs in a "newly refreshed role", developing policy strategy across trade, government, media and consumer relations. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:28:43 UTC ]
More news stories like this | News stories tagged with: #public affairs #booksellers association


American journalism is dying. Its survival requires public funds | Victor Pickard

Maintaining public media infrastructure should be non-negotiable for a democratic society. We have to be boldThe McClatchy newspaper chain’s recent filing for bankruptcy is one more data point showing that US journalism is dying. According to the US Bureau of Labor Statistics, the newspaper... Continue reading at The Guardian

[ The Guardian | 2020-02-19 13:34:47 UTC ]
More news stories like this | News stories tagged with: #american journalism #democratic society #newspaper industry #rural communities #local news


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
More news stories like this | News stories tagged with: #bonnier


SHARJAH FOCUS: Public events

1001 Stories: UAE Writers on Arabic Literature Today Tuesday 10 March 2019| 19.15-20.30Knowledge Centre, The British Library, 96 Euston Road, London, NW1 2DB An evening with three writers from the United Arab Emirates to chime with this year's London Book Fair Sharjah Focus. Hear how writers in... Continue reading at British Council global

[ British Council global | 2020-02-17 10:55:59 UTC ]
More news stories like this | News stories tagged with: #public events #british library #challenging issues #qa session #london book fair


News Corp asylum seeker cartoon 'prejudicial' but in public interest, press council says

Watchdog says Daily Telegraph cartoon conveys offensive stereotypes about Middle Eastern men but is justified in the public interestA cartoon published in a News Corp newspaper which conveyed offensive stereotypes about Middle Eastern and asylum seeker men did not breach press standards because... Continue reading at The Guardian

[ The Guardian | 2020-02-17 05:58:27 UTC ]
More news stories like this | News stories tagged with: #press watchdog #public interest #press council #middle eastern #daily telegraph #news corp


British Council announces Sharjah market focus programme at LBF

The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 19:53:13 UTC ]
More news stories like this | News stories tagged with: #london book fair


Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #book market #trade figures #book people #children's book


New York Public Library’s most checked-out books say a lot about what we read and why

The recently unveiled list, compiled from more than a century of circulation data, is like a literary cardiogram of the nation’s beating heart. Continue reading at The Washington Post

[ The Washington Post | 2020-01-13 12:00:00 UTC ]
More news stories like this |