On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing. She assumes duties that had been handled by Duke Stump, a three-year veteran responsible for campaigns such as "This Is Yoga" who left in September.On the marketing team, Burgoyne joins Brand Creative Director Remi Paringaux, a former print magazine art director, and Senior VP of Brand Fred Uribe. Both joined last year. Burgoyne has been with Lululemon since 2006. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times
[ The New York Times | 2023-01-31 14:38:01 UTC ]
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About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company
[ Fast Company | 2022-12-14 07:00:00 UTC ]
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Currently the publisher of Lexham Press and the director of original content for Faithlife, Jesse Myers has been named president and CEO of the Baker Book House Company, effective May 1, 2023, succeeding the retiring Dwight Baker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2022-12-09 14:47:10 UTC ]
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The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News
[ ABC News | 2022-12-09 13:58:45 UTC ]
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Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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