Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
News tagged with:
#technology company
#global head
#greater good
#harper
Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian
[ The Guardian | 2019-05-26 07:00:06 UTC ]
More news stories like this | News stories tagged with:
#global platform
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#caption id=
#tv stations
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#boosting sales
#publishing partners
After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#fuel growth
#history press
In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post sharjah
From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helping drive
#game changer
#multiple platforms
#media landscape
#embrace technology
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletters
Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith magazines
#great opportunity
#troy young
#hearst magazines
#daily beast
Citing mismanagement and mistakes in its focus on e-commerce, the enthusiast-content company that created the Digital Book World and Writer's Digest lines, has a hearing today (March 12) in court. The post US Publisher F+W Media Has Hearing Today in Chapter 11 Protection Filing appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
More news stories like this |
The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#post children
#books salon
#global community
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
#rss feed
#digital publishers
Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing deal
#ya trilogy
#debut author
#chicken house
#lime pictures
When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging market
#york-based start-
"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#video appeared
#facebook exec
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#google play
#rss feed
#content producers
Chronicle Books has signed a multi-territory deal to publish books based on the Lego Group’s toys, bricks and mini-figures. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral publisher
#exclusive content