Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
News tagged with:
#technology company
#global head
#greater good
#harper
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#google play
#rss feed
#content producers
Chronicle Books has signed a multi-territory deal to publish books based on the Lego Group’s toys, bricks and mini-figures. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viral publisher
#exclusive content
European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#easiest platform
#european publishers
Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#audiobook sales
#biggest publishers
Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#publishers struggle
#social platforms
Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#tribune publishing
Put together by three former key players in the UK's Bonnier Publishing, Blake Freeman Johnson Media is to focus mostly on nonfiction. The post UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post uk
#key players
#bonnier publishing
Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt debut
#frankfurter buchmesse
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#media brand
#revenue streams
#media executives
HarperCollins UK c.e.o. Charlie Redmayne used his keynote speech at yesterday’s The Markets Conference in Frankurt to robustly defend HC’s global publishing policy, call on publishers to ramp up consumer insight and urge publishers to work better with existing retail channels. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#keynote speech
#harpercollins uk
#charlie redmayne
#markets conference
#consumer insight
As politics and publishing collide this year, the International Alliance of Independent Publishers' is organizing a WomenList exhibition of 30 titles on feminism and women. The post ‘WomenList’ from Paris-Based International Alliance of Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#international alliance
In opening her bid for leadership in the International Publishers Association, the UAE's Bodour Al Qasimi says publishing 'shouldn't be an industry stuck in time in how it treats the majority of its workforce.' The post Bodour Al Qasimi Announces Candidacy for Vice President of the International... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
Understanding local publishing terms, appreciating other perspectives and connecting with international colleagues are key to publishing across multiple territories, Lonely Planet publisher Hanna Otero revealed at this year’s The Bookseller Children’s Conference. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#lonely planet
#multiple territories
Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform giants
Founded in 1836, Wolters Kluwer is a Dutch global information service company that is engaged in supporting professionals in the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wolters kluwer
Houghton Mifflin Harcourt (HMH) is a global learning company and a provider of Pre-K-12 content, services, and technology, serving more than 50 million students throughout the U.S. and in 150 countries worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this |
Springer Nature, one of the leading international research publishers, is home to trusted brands including Springer, Nature Research, BioMed Central, Palgrave Macmillan and 'Scientific American.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#springer nature
#nature research
#palgrave macmillan
#scientific american
Simon & Schuster is the trade publishing division of the CBS Corporation, and publishes and distributes consumer books under imprints incluing Simon & Schuster, Scribner, Atria, Touchstone, Gallery Books, Pocket Books, Howard Books, Threshold Editions, and Free Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#cbs corporation
#gallery books
#pocket books
#howard books
#threshold editions
#free press