Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Publishers formerly with Hachette and Simon & Schuster open politically conservative All Seasons Press 'to take head-on the cancel culture' decried by Trump's advocates. The post New US Political Publisher, All Season Press, Announces Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-16 19:43:39 UTC ]
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Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Through its global print partner network, HP offers publishers a more economic, sustainable, and resilient way to do business. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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The German digital book distributor has an autumn target for its NFT platform for the book publishing sector. The post Germany’s Bookwire Announces an NFT Marketplace for Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-06 19:51:29 UTC ]
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The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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The latest in international book fairs, festivals, and trade shows, France's Salon du Livre Paris cnacels its 2021 iteration. The post France’s Publishers and Reed Announce Cancellation of Livre Paris 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 18:39:13 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Subscription service Scribd adds audiobook titles, opening with 'Black Imagination,' to its newly launched Scribd Audio brand. The post Scribd Announces an Audiobook Production Line, Highlighting Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-09 14:00:22 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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The Seventy-Five Pages, out next month, contains germinal versions of episodes developed in In Search of Lost Time and opens ‘the primitive Proustian crypt’For everyone who decided to bite the madeleine and read all 3,000-odd pages of Marcel Proust’s In Search of Lost Time during lockdown,... Continue reading at The Guardian
[ The Guardian | 2021-02-16 15:21:36 UTC ]
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The new year brought new roles and new hires to Nelson Books, WaterBrook & Multnomah, Convergent, Zondervan, and Herald Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today
[ World Literature Today | 2020-12-09 14:16:34 UTC ]
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Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
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Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian
[ The Guardian | 2020-12-02 13:56:38 UTC ]
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There’s a new union on the block: Verso Books announced today that its staff has organized to join the Washington-Baltimore News Guild (WBNG), a unit of the NewsGuild and the Communications Workers of America. Management voluntarily recognized the union last week, according to a statement from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-30 20:48:23 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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