Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
News tagged with: #ad tech #sharp rise #digital devices

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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The Bestselling Science Fiction Books of All Time

From classics to modern marvels to young adult adventures, here are the bestselling science fiction books of all time. Continue reading at Book Riot

[ Book Riot | 2023-08-08 10:31:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Share This Link 9 Times or Never Read a Good Book Again!

Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot

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10 Bookish Jigsaw Puzzles For All Your Audiobook Reading Time

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[ Book Riot | 2023-08-07 10:31:00 UTC ]
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The BBC’s Fergal Keane: ‘The breakdowns get harder to recover from each time’

The former BBC war reporter, now special correspondent, on the terror of PTSD, his tips for living with it day to day, and the people and poets he admiresDuring a career spanning more than 30 years, BBC special correspondent Fergal Keane has covered brutal conflicts in South Africa, Rwanda and... Continue reading at The Guardian

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
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The AirPods Pro drop back to an all-time low, plus the rest of this week's best tech deals

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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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AAP StatShot Shows the US Book Market Flat in May

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[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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How Vice Media Went Bankrupt

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[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

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[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Abrams Announces Marketing and Publicity Groups Restructuring

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[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Service Is the Goal at Chang Jiang Printing Media

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[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Adapting to Market Demands and Trends at Imago

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Zamora: It's time for the Pulitzer Prize for literature to accept noncitizens

As a previously undocumented person, all I've wanted was to be considered the same as everyone else. Defined by my merit, not by the place of my birth. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-20 20:55:53 UTC ]
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How to watch bestselling author Luis Alberto Urrea at the L.A. Times Book Club

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The Morning After: The Amazon Prime Day deals worth your time and money

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[ Engadget | 2023-07-11 11:15:13 UTC ]
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BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

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