Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
News tagged with: #ad tech #sharp rise #digital devices

Other Publishing stories related to: 'Marketers, It's Time to Rebalance Your Media Scale'


27 of the Bestselling Manga of All Time

These bestselling manga series have sold tens of millions — and sometimes hundreds of millions — of copies worldwide! Continue reading at Book Riot

[ Book Riot | 2023-10-17 10:34:00 UTC ]
More news stories like this | News stories tagged with: #copies worldwide #manga


Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
More news stories like this | News stories tagged with: #news conference


How to watch Martin Baron discuss 'Collision of Power' at the L.A. Times Book Club

Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
More news stories like this | News stories tagged with: #times book


At Frankfurt: Demand for More Books and Cultural Media Coverage

The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
More news stories like this | News stories tagged with: #news media #frankfurt book fair #publishers association


Hands-on: Windows 11’s new AI tools aren’t ready for prime time

AI will change the way that we work. Or so says the most fervent purveyors of the tech, which now includes Microsoft. But after seeing ChatGPT, Dall-E, and other AI systems integrated into the latest versions of Windows 11, Office, and the company’s Microsoft 365 platform, I can’t say that... Continue reading at PC World

[ PC World | 2023-09-26 17:00:00 UTC ]
More news stories like this | News stories tagged with: #purse strings #save money #product team #science fiction


There’s never been a better time to listen to comic books

Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company

[ Fast Company | 2023-09-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #superhero movies #television shows #comic books #long run #comic book


Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing summit


Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #publishing business


Time to Investigate Some New Mystery Manga!

Mystery and manga go together like pumpkin spice and warm boba tea (you can thank me later). Here are some new mystery manga you can't miss. Continue reading at Book Riot

[ Book Riot | 2023-09-19 10:30:00 UTC ]
More news stories like this | News stories tagged with: #pumpkin spice #manga


20 of the Most Thought-Provoking, Philosophical Science Fiction Books of All Time

Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:33:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
More news stories like this | News stories tagged with: #circana bookscan #print book


In Times of Environmental Collapse, Storytelling is a Form of Repair

In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature

[ Electric Literature | 2023-09-05 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #debut novel


Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #hot summer #ad revenue #digital media #digital publishers


Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee

Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee Book Reviews [email protected] Mon, 08/21/2023 - 15:04   The Young Man—forthcoming from Seven Stories in September 2023—is Annie Ernaux’s first novel in English... Continue reading at World Literature Today

[ World Literature Today | 2023-08-21 20:04:48 UTC ]
More news stories like this | News stories tagged with: #formative years #shaky ground #young man #first novel


How to watch Christian Cooper discuss 'Better Living Through Birding' at L.A. Times Book Club

'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
More news stories like this | News stories tagged with: #extraordinary birder #black man #natural world #memoir #times book


Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with: #revenue fell #advertising budgets #digital media


‘Times change’: what authors think about rewriting older books

Jacqueline Wilson is latest writer to wade into debate over changing dated and offensive languageThe publishing industry has been mired in debate in recent years about editing older books to remove content that could be deemed offensive.Even the prime minister became involved in February after... Continue reading at The Guardian

[ The Guardian | 2023-08-14 13:30:39 UTC ]
More news stories like this | News stories tagged with: #jacqueline wilson #latest writer #deemed offensive #prime minister #roald dahl #puffin #publishing industry


Ready to Play: Graphic Novel Media Tie-Ins

Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


It Takes All Kinds: Graphic Novel Media

Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing trend #diverse range #forthcoming titles #graphic novel


Catherine Taylor Reads From The Stirrings: A Memoir in Northern Time

Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests include Jojo Moyes, John Waters, Yaa Gyasi, Mary Beard, Diana Athill and Louis de Bernières—all in front of a live audience at... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-09 08:58:06 UTC ]
More news stories like this | News stories tagged with: #damian barr #personal stories #john waters #yaa gyasi #mary beard #diana athill #london home #memoir