Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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