Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims, coverage and conversation can be rebalanced.A perfect case is an infographic published in August by data-tech provider Domo that continues to make the rounds with advertisers, agencies and analysts. The chart counts a sharp rise in the amount of time people devote to digital devices and platforms. According to the chart, in an average minute, people like 4.2 million posts on Facebook, like 1.7 million photos on Instagram, and upload 300 hours of video to YouTube.Naturally, people will see these seven-figure numbers and think that this is where the consumer herds are running. Domo calls this revelation "staggering." But is it really? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
News tagged with: #ad tech #sharp rise #digital devices

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[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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Pink Dystopia: Gabrielle Korn on How a Decade in Women’s Media Inspired Her Novel

Science fiction made me want to be a writer. As a child in the ‘90s I read Interstellar Pig because my older sister loved it, and that’s when it started—a lifelong obsession with alternate universes, aliens, time travel, dystopia; a compulsion to read and eventually tell stories to make sense of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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Morry Schwartz steps aside as chairman of independent publisher Schwartz Media

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[ The Guardian | 2023-12-11 06:44:11 UTC ]
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[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

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