Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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Random House Books has bought a “fascinating exploration of the workings of human memory”. Senior editor Harry Scoble acquired UK and Commonwealth (excluding Canada), US and exclusive European rights to The Memory Illusion by Dr Julia Shaw from Kirsty McLachlan at David Godwin Associates. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Kobo says the Canadian Competition Bureau is only asking for more documents from those who challenged its agreement with four multinational publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Pearson plans to invest £33m in education initiatives in the world's emerging markets. The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Mimi Turner appointed marketing director of ‘lad culture’ website, which says ithas 17 million followers on social mediaTalk about frying pan and fire. Mimi Turner, Richard Desmond’s former communications chief at Northern & Shell, has tipped up at the publisher of controversial website The... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Approximately 250 people--a mix of Minnesota’s book publishing community, Coffee House Press authors, and others--celebrated the life of CHP's founding publisher, Allan Kornblum, in a memorial service in Minneapolis on January 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Oyster and Scribd add Macmillan backlist ebooks in addition to a growing list of frontlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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In a major acquisition in the comics marketplace, IDW Publishing has acquired Top Shelf Productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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Announced earlier this month and officially on sale today, Melville House's edition of the document known as the Senate Torture Report, is going back to press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Macmillan in the US has reached a new multi-year deal with Amazon, including an agency deal on ebooks. But in a carefully worded blog and letter to authors, Macmillan chief executive John Sargent hit out at the failure to address “one of the big problems in the digital marketplace”, namely that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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#subscription model
#multi-year deal
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#ebook business
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