Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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#digital content
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#digital properties
#automated system
#inventory programmatically
#automated fashion
Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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#evolve media
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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#book appeared
#holy grail
#content marketing
I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution. At the end of January 2015, I b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
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#digital publishing
In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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#book publishing
The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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#post facebook
#forcing publishers
#creating video
#work harder
E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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#steve bohme
New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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#favorite magazines
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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#consumer marketing
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Two years ago, when Reed Exhibitions announced it would be adding a consumer component to its annual trade show for publishers and booksellers, reactions were mixed. Now, with next year’s BookCon moving to Chicago (along with BEA), most publishers said that, though they’re unsure what a Chicago... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Melville House UK has acquired the “genre-bending” memoir of American poet, critic and non-fiction author, Maggie Nelson. Managing director Zeljka Marosevic bought rights for the UK and Commonwealth, excluding Canada, from Katie Dublinski at Graywolf Press. This will be the first time Nelson’s... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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#american poet
#maggie nelson
#melville house
#katie dublinski
#graywolf press
#british publisher
#love story
The American flagship store of the British music company is featuring a branded book space for the indie press' frontlist and backlist titles, a monthly book club, and other book-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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#indie press
#backlist titles
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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#literary platform
#international publishers
Three bestselling authors discussed how book clubs have helped propel their careers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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#book clubs
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Strike up the band: Amazon and Penguin Random House are in a contract dispute in the UK, prompting another round of hand-wringing and buy-button action. The post In the UK, Penguin Random House v. Amazon is New Normal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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#contract dispute
Along a downtown Toronto laneway (back alley) named after Canadian poet bpNichol, an eight-line poem is carved into the concrete that leads you to Coach House Books, an independent publisher founded 50 years ago by artist Stan Bevington. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
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#post download
#biz beijing
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Caroline Raphael takes up role as head of audio operations at world’s biggest book publisherFormer BBC radio executive Caroline Raphael, who was responsible for Little Britain, The League of Gentlemen and Cabin Pressure, is to join the world’s biggest book publisher as head of audio operations... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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#cabin pressure
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What's in store for the Dutch publisher whose titles have ranged from 'Becoming Steve Jobs' to erotic romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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#steve jobs
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A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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#market ripe