Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become a necessity appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-11 04:01:45 UTC ]
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Rowman & Littlefield International (RLI), launched in 2013 as an affiliate of long-established US academic indie Rowman & Littlefield (R&L), has been quick off the starting blocks. From publishing two titles in its launch year, it will bring out 90 in 2015; over 50 series have been... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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HarperCollins’ education arm Collins India is the "fastest-growing business in the company globally", the publisher's UK c.e.o Charlie Redmayne has said. Speaking to The Bookseller following the announcement of a new c.e.o at HarperCollins India, Ananth Padmanabhan, Redmayne said the Indian... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
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Susan Cain's Quiet Revolution is a case study for knowing your strengths.After Susan Cain penned the now-best-selling book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012), she expected to move on and start on her next book right away. The self-proclaimed introvert had... Continue reading at Fast Company
[ Fast Company | 2015-09-02 00:00:00 UTC ]
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Sales rose 16.2%, to 1.70 billion euros, and earnings increased 30.2% at Penguin Random House in the first half of 2015 over the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-31 00:00:00 UTC ]
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The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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Utah’s Torrey House Press, started by Mark Bailey and Kirsten Johanna Allen in 2010 to publish books about the environment and conservation, is becoming a nonprofit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Swedish literary agency Salomonsson has signed Carl-Johan Forssén Ehrlin, the author of the chart-topping self-published picture book The Rabbit Who Wants to Fall Asleep. The book, which Ehrlin created to help parents lull their children to sleep, is currently the second biggest-selling title... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Mark Mills, owner of the Plum Pudding Illustration Agency, and former Bloomsbury editor Fiz Osborne, are setting up a new children’s literary agency. Plum Literary will be based in Reigate, Surrey, and cater for writers for all kinds of children’s books, from picture books to YA. Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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German publishers are speedily bidding goodbye to Adobe DRM (Digital Rights Management) on their ebooks. What started as a trickle earlier this year has now become an unstoppable torrent with Random House Germany the latest (and largest) of the major publishing groups to exit hard-DRM. Citing... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Cristóbal Pera, the former Editorial Director of Random House Mondadori Mexico, will join The Wylie Agency and launch The Wylie Agency España. The post Cristobal Pera to Launch Wylie Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Cristóbol Pera, the former Editorial Director of Random House Mondadori Mexico, will will join The Wylie Agency and launch The Wylie Agency España. The post Cristobol Pera to Launch Wiley Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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