Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #post marketers #facebook live #recent months #marketing side

Other Publishing stories related to: 'Marketers are still into Facebook Live'

Virtual, hybrid, live: what next for book events?

As has been widely reported over the past few weeks, the coronavirus pandemic has caused continued closures of theatre and performing arts venues, with potentially catastrophic effects across the industry. At Fane we started by postponing our March - May shows to the Autumn, but with the... Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 13:31:31 UTC ]
More news stories like this | News stories tagged with: #book events #widely reported #coronavirus pandemic

Publishers, agents and authors continue to respond to Black Lives Matter protests

Publishers and authors have continued to share reading lists and offers of help following the Black Lives Matter protests sparked by the death of George Floyd in Minneapolis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 10:41:41 UTC ]
More news stories like this | News stories tagged with: #authors continue

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

Own it! pledges solidarity with Movement for Black Lives

The founders of publishing and lifestyle brand Own It! have announced their active support for a US-based Black communities group, the Movement for Black Lives. It follows the death of George Floyd on 25th May, as protests over police brutality in the US multiply. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 14:57:42 UTC ]
More news stories like this | News stories tagged with: #black lives #lifestyle brand #george floyd #police brutality

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

Black Lives Matter in the book industry

It’s early 2012 and a young boy is walking home when he is fatally shot in the back by a neighbourhood watch officer. The officer claims the boy – only seventeen at the time – was reaching for a gun. All the boy had on him was a packet of Skittles and a can of Arizona iced tea. Now it’s the... Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 22:33:58 UTC ]
More news stories like this | News stories tagged with: #young boy #book industry #walking home #fatally shot

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with: #nondisclosure agreements #recent weeks #clashed repeatedly #hong kong

After ‘Sweetbitter,’ does Stephanie Danler’s memoir, ‘Stray,’ live up to the hype?

The success of Danler’s novel about New York’s restaurant scene sets a high bar. Continue reading at The Washington Post

[ The Washington Post | 2020-06-02 06:00:00 UTC ]
More news stories like this | News stories tagged with: #stephanie danler

Hachette donates £20k as trade supports Black Lives Matter

The book trade has been showing its support of the Black Lives Matter movement, speaking out across social media and making donations to relevant organisations, following the death of George Floyd, an unarmed black man killed by police in the US. Continue reading at The Bookseller

[ The Bookseller | 2020-06-01 06:44:29 UTC ]
More news stories like this | News stories tagged with: #george floyd #book trade

How Questex Is Preparing for the Future of Live Events

No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
More news stories like this | News stories tagged with: #previous years #wider audience #comfort zones

Like the rest of our lives, the National Book Festival will be online this year.

The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #originally set #draws hundreds #book festival

Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #at-home fitness #record numbers #nfl draft #record levels #key metric #digital publishers

It’s okay to admit it: We’d all like to be living in an Elin Hilderbrand novel

The queen of the beach read has built a bond among her readers. It feels more vital — and in greater jeopardy — in a time of social distancing. Continue reading at The Washington Post

[ The Washington Post | 2020-05-28 12:00:00 UTC ]
More news stories like this | News stories tagged with: #elin hilderbrand #beach read #social distancing

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book

The past lives and present glories of the Louvre

James Gardner traces its evolution from a 12th-century fortress to the world’s largest museum. Continue reading at The Washington Post

[ The Washington Post | 2020-05-22 12:00:00 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media

Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

The Week in Books LIVE: Sesame Street, Slenderman, and DJ Murakami

Featuring the good news and the bad news from the week in books, the big titles everyone is talking about, the best reviewed books, adaptation news, and more… From Book Marks editors Dan Sheehan and Katie Yee. Discussed in this week’s episode: Haruki Murakami’s lockdown radio show Barnes &... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-15 08:49:00 UTC ]
More news stories like this | News stories tagged with: #reviewed books #sesame street #bad news #big titles #adaptation news #katie yee #haruki murakami

Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
More news stories like this | News stories tagged with: #online magazine #peer review #disease control