Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-01 00:00:00 UTC ]
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#post marketers
#facebook live
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Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot
[ Book Riot | 2019-12-10 11:42:18 UTC ]
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#living history
#historical fiction
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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#news partnerships
#campbell brown
#major role
#referral traffic
#news publisher
The Georgetown professor’s “JAY-Z: Made in America” paints the rapper as the ultimate hustler in a nation built by hustlers and strivers. Continue reading at The Washington Post
[ The Washington Post | 2019-12-05 14:00:00 UTC ]
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#living embodiment
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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#digital media
Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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#hodder stoughton
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Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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#domestic market
#joint venture
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Four years after Sarah Kendzior forecasted Trump’s win, the bestselling author reflects on the rise of online propaganda, the need for transparent algorithms, and why social media is more dangerous than ever. Sarah Kendzior was a lone voice in the wilderness predicting the victory of Donald... Continue reading at Fast Company
[ Fast Company | 2019-11-28 09:00:16 UTC ]
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#flyover country
#online propaganda
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Humiliation is a debut collection of nine stories by Paulina Flores. Each story takes place in Chile, in port cities marked by poverty, and all are tied together with the themes of disgrace, pride and shame experienced both publicly and personally by each of the richly described characters.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-26 09:49:20 UTC ]
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#living room
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In UK audiobook statistics, Harris Interactive sees younger, higher salaried men leading listeners. Orion's Katie Espiner talks about women in publishing. The post More From FutureBook Live: Harris on Audio, Espiner on Management appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-26 09:30:58 UTC ]
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#futurebook live
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Seeing Barnes & Noble stores' character 'crushed' by the corporate 'opulence' of American business, James Daunt says the chain must 'rip out the boring.' The post James Daunt at FutureBook Live: Barnes & Noble’s ‘Crucifyingly Boring’ Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-25 05:05:12 UTC ]
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#stores appeared
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THE QUEER COMING-OF-AGE MEMOIR is a weapon against erasure. The best of these memoirs move us by daring to be profoundly specific, providing a necessary consolation to readers who might have believed until then that they were alone in the dark. That their suffering would have no choice but to... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-24 13:30:59 UTC ]
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#saeed jones
#memoir
After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
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#subscription sales
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#specific brand
#editorial direction
AWARD-WINNING WRITER Deirdre Bair likes to call herself an “accidental biographer.” Apparently, she “had never read a biography before she decided that Samuel Beckett needed one and she was the person to write it.” One is inclined to call this a “happy” accident since the Beckett bio won the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-14 13:30:01 UTC ]
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#national book award
The book business punches about its weight in terms of keeping the attention on books, but with today’s busy news agenda, the rise of social media, and other entertainment sectors, led by Netflix, what must the industry do to keep on top? Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 17:29:17 UTC ]
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#futurebook live
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With four program tracks, the upcoming 2019 FutureBook Live conference in London includes Barnes & Noble and Waterstones' James Daunt among its keynotes. The post FutureBook Live 2019 Ramps Up: Maintaining ‘the Cultural Caché of Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-12 16:00:23 UTC ]
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#james daunt
Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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#research conducted
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Booker director Gaby Wood, Faber chief Stephen Page, Dialogue publisher Sharmaine Lovegrove and Bluebird founder Carole Tonkinson are the latest speakers to be announced for FutureBook Live, The Bookseller’s publishing conference, to be held on 25th November. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 00:49:04 UTC ]
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#futurebook live
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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#facebook watch
#public figures
#family cookbook
#cookbook
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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#bloomberg media
#jarrod dicker
#commercial strategy
#rich antoniello
#complex media
#e-commerce play
#revenue stream
#media company
#great thing
#mini-conference format
#sessions start
#networking lunch
#register heretoday
#digital media
#traditional publishing
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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