Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #facebook live #recent months #marketing side

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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #shop local #prime day #marketing campaign


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #tom tivnan #audio content


Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | All news stories tagged with: #book fair #foreign writers


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | All news stories tagged with: #hachette #literary hub #trade paperbacks #hachette books


Porter to read Grief is the Thing with Feathers live

Max Porter is to read Grief is the Thing with Feathers live at Islington's Union Chapel later this month.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-11 19:32:34 UTC ]
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Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | All news stories tagged with: #bookseller #bookseller children


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | All news stories tagged with: #random house #barbara marcus #huge growth


Join Us for a Live Update on Translation From the Arab World

Presented by the Sheikh Zayed Book Award, a publisher and a translator weigh in with practical insights and observations. The post Join Us for a Live Update on Translation From the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-25 19:02:04 UTC ]
More news stories like this | All news stories tagged with: #zayed book #practical insights #arab world


Watch 'Black Poets in a Time of Unrest' live

L.A. poet laureate Robin Coste Lewis and other poets share experiences and verse with L.A. Times Book Club readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-24 20:18:48 UTC ]
More news stories like this | All news stories tagged with: #times book #black poets


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #dark side #late 1950s #cold war


George Romero’s posthumous epic, ‘The Living Dead,’ reads like a definitive account of the zombie apocalypse

Romero’s estate hired Daniel Kraus to help finish the book, and that was a wise decision. Continue reading at The Washington Post

[ The Washington Post | 2020-09-02 15:41:13 UTC ]
More news stories like this | All news stories tagged with: #zombie apocalypse #definitive account #living dead


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | All news stories tagged with: #springer nature #90th percentile #open access #transformative agreements #post germany


Pearse to hold live events for Libraries Connected

Libraries Connected has announced that author Lesley Pearse will launch its new series of virtual events. Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 22:19:04 UTC ]
More news stories like this | All news stories tagged with: #libraries #virtual events #libraries connected


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing #authors guild #market power


US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Double Lives: On Louise Brooks’s “Thirteen Women in Films”

Featured image: Louise Brooks, interviewed in Lulu in Berlin, 1984 ¤ IN 1966, GENTLEMEN PREFER BLONDES AUTHOR and screenwriter Anita Loos drolly paid tribute to one of the cinema’s most iconic brunettes. Loos had first been friendly with Louise Brooks “in California when she was an early-day sex... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-08-15 15:00:27 UTC ]
More news stories like this | All news stories tagged with: #lulu #featured image


Diversity in Publishing in the Age of Black Lives Matter

While recent efforts are encouraging, publishing needs to establish permanent methods to give people of color more opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #give people #recent efforts


Black Lives Matter: Crucial Discussions in the Classroom

We asked educators across the country how they are taking action to address racism and social justice with their students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #social justice #address racism