Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #facebook live #recent months #marketing side

Other news stories related to: "Marketers are still into Facebook Live"


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan #web development #data analysis #macmillan publishers #marketing strategy


West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #antitrust suit


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #annual revenue #trading update #market expectation


In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 15:38:06 UTC ]
More news stories like this | All news stories tagged with: #memoir #memoir offers


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | All news stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #kroger leverages #watch live #analytics helps


Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #—including access #@adage #corporate subscriptions #subscribers make #newsletters galore #cmo strategy #industry news #staying safe #business models


BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #books sold #5% increase #2% rise


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | All news stories tagged with: #digital media


This gorgeous new children’s book celebrates Black Lives Matter

“As a graphic designer, we can play a role in standing up for something.” During the protests for racial justice this past summer and over the past few years, Black Lives Matter became a movement and rallying cry, a message of optimism and hope, and a simple statement of affirmation: the lives... Continue reading at Fast Company

[ Fast Company | 2021-01-19 08:00:06 UTC ]
More news stories like this | All news stories tagged with: #children’s book #rallying cry #racial justice #graphic designer #past summer


Long live the book tour

The bestselling crime writer reflects on how Covid-19 may alter the landscape of promotional book tours­—and shares a tale or two of tours past... Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 14:25:21 UTC ]
More news stories like this | All news stories tagged with: #book tour #long live


Bloomsbury buys guide to modern living from Anya Hindmarch

Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 22:23:11 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury


Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | All news stories tagged with: #anthology #jenna wortham #kimberly drew


Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | All news stories tagged with: #sports book


These women divers are living legends. How novelist Lisa See captured their story

Bestselling novelist Lisa See brings'The Island of Sea Women' to the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-08 15:00:51 UTC ]
More news stories like this | All news stories tagged with: #times book


‘The Prophets’ reimagines the lives of enslaved people with the epic love story of two men

Jones’s debut is an important contribution to American letters, Black queer studies and the present moment’s profound reckoning with the legacy of America’s racialized violence. Continue reading at The Washington Post

[ The Washington Post | 2021-01-04 06:53:57 UTC ]
More news stories like this |


For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | All news stories tagged with: #digital media #vice media


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | All news stories tagged with: #digital media #performance marketing


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | All news stories tagged with: #time warner #$35 million #media companies #entertainment arm #hbo max


Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #early december #lockdown restrictions #full week


Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing team #marketing department