Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’

At the opening press conference for the 73rd Frankfurt Book Fair, organizers said that this special edition of the world's largest publishing trade show is a testament to the industry. The post Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 14:26:01 UTC ]
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Are Jewish ghosts more valued than Jewish lives?

Even as past victims are honored, hatred for Jews has become “normal,” Dara Horn writes. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Why Does Thoreau Live On? A Few Famous Writers Offer Answers.

In “Now Comes Good Sailing,” an anthology gathered by Andrew Blauner, famous writers including Pico Iyer, Lauren Groff and Amor Towles meditate on Thoreau’s influence. Continue reading at The New York Times

[ The New York Times | 2021-10-14 09:00:04 UTC ]
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John le Carré left behind a novel, ‘Silverview.’ Does it live up to the spy master’s reputation?

The best-selling writer’s new book, published 10 months after his death at age 89, delivers a thought-provoking story — and a warning. Continue reading at The Washington Post

[ The Washington Post | 2021-10-13 11:00:00 UTC ]
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Rachel Held Evans’ Wholehearted Faith Lives On in New Book

The bestselling progressive Christian writer died in 2019 but “a vision doesn’t die with one person,” says her husband who is orchestrating the publishing of Evan’s remaining manuscripts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
More news stories like this | News stories tagged with: #months ago #kindle #e-book


Return of Live PNBA Delights Pacific Booksellers, Publishers

The Pacific Northwest Booksellers Association convened the first in-person fall regional conference to take place since the start of the pandemic in Portland, Ore., this week, attracting 180 booksellers, 150 publishers and 50 authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


PEN America Goes Live Again at 2021 Gala

Literati and Hollywood royalty alike were back at the American Museum of Natural History in New York on October 5 for the PEN America Literary Gala, one of the first major indoor and in-person events held by a literary institution since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Will Smith: 'Black Lives Matter' Is A Better Slogan Than 'Defund The Police'

The actor told GQ: “I’m not saying we shouldn’t defund the police. I’m saying, just don’t say that, because then people who would help you won’t.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-09-27 18:04:34 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book


All Our Possible Lives: On Sylvia Plath, Matt Haig, and the Female Suicide Narrative

Matt Haig’s latest novel, The Midnight Library, has spent 40 weeks on the New York Times bestseller list since its publication in September 2020. The novel focuses on Nora Seed, a young woman living in her hometown of Bedford, England, who thinks she has nothing to live for. She decides to die... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-22 08:49:49 UTC ]
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Algoriddim's djay iOS app uses Shazam to recognize and sync with live music

Algoriddim has been working closely with Apple for years on its djay apps and regularly appears in the company's keynotes. Now, it's integrating another Apple product, Shazam, into its latest iOS djay app with the release of iOS 15. The new feature lets you can scan your surroundings and... Continue reading at Engadget

[ Engadget | 2021-09-20 14:00:01 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Live Your Home Library Dream With These Ex Libris Stamps

Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot

[ Book Riot | 2021-09-15 10:31:00 UTC ]
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