Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


‘The Border’ asks: What is life like when you live next door to a bully nation?

Erika Fatland’s book is a fascinating look at life in North Korea and other countries at Russia’s doorstep. Continue reading at The Washington Post

[ The Washington Post | 2021-03-10 06:05:15 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book


18 books that capture the spirit and essence of living in D.C.

These works, recommended by local authors and bookstore owners, remind us just how special Washington is. Continue reading at The Washington Post

[ The Washington Post | 2021-03-04 15:43:50 UTC ]
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Did Facebook ‘cancel Abe Lincoln’? The truth is complicated — and alarming.

A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post

[ The Washington Post | 2021-03-04 13:00:00 UTC ]
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Return of bookshops and live events will be industry 'landmark'

The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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Queer Historical Figures Who Need Books Written About Their Lives

These queer historical figures each lived fascinating lives and deserve to be highlighted in nonfiction. Join me in exploring their legacies. Continue reading at Book Riot

[ Book Riot | 2021-02-25 11:34:00 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Watch 'Migrations' author Charlotte McConaghy live from Australia

Watch "Migrations" author Charlotte McConaghy live from Australia at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-24 22:47:16 UTC ]
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How to count half a million lost lives?

Last March, amid the myriad upheavals and uncertainties that marked early pandemic life, various scientists and public health officials started to model out how many cases and deaths we might be looking at in the long run, and the press, unsurprisingly, took great interest in their work. A team... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-02-23 13:34:38 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Balding and Giedroyc headline ‘Emma Kennedy’s Bookshelf’ on Facebook

Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub.   Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 17:03:29 UTC ]
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Booktopia Facebook page erased in Australian news dispute

Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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PW Webinar Series 'Live from the Library Lounge' Returns March 4

The free webinar series for librarians will resume with a discussion exploring how Covid-19 has impacted public libraries, including the successes, failures, the hard lessons learned, and the challenges and opportunities yet to come as we approach year two of this global public health crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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Amy Klobuchar: Breaking up Facebook ‘has to be on the table’

The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company

[ Fast Company | 2021-02-05 00:00:32 UTC ]
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Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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