Market Focus Poland programme revealed

A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
News tagged with: #author talks #panel discussions

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Judges revealed for Harvill Secker Young Translator’s Prize

Foyles’ acting head of fiction Gary Michael and Harvill Secker editor Mikaela Pedlow will judge the 2019 Harvill Secker Young Translator’s Prize, alongside editor Nii Ayikwei Parkes and writer Sarah Ardizzone. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 00:26:23 UTC ]
More news stories like this | News stories tagged with: #judges revealed


BBC reveals plans for animated adaptation of Morpugo's Mimi and the Mountain Dragon

The BBC has revealed plans for a special 2D animated adaptation of Sir Michael Morpurgo’s children’s book Mimi and the Mountain Dragon. Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 15:46:37 UTC ]
More news stories like this | News stories tagged with: #animated adaptation #revealed plans #children’s book


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with: #marketing team #quarto group #quarto


Obama reveals summer reads as Morrison, Whitehead, Chiang and Mantel top list

Barack Obama has revealed his summer reading list, including titles from Toni Morrison, Colson Whitehead, Ted Chiang and Hilary Mantel. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 11:40:17 UTC ]
More news stories like this | News stories tagged with: #toni morrison #colson whitehead #ted chiang #barack obama #including titles #hilary mantel


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #target audience #b2b publications #bottom lines


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen


Edward Snowden memoir to reveal whistleblower’s secrets

In Permanent Record, the former spy will recount how his mass surveillance work eventually led him to make the biggest leak in historyAfter multiple books and films about his decision to leak the biggest cache of top-secret documents in history, whistleblower Edward Snowden is set to tell his... Continue reading at The Guardian

[ The Guardian | 2019-08-01 13:09:01 UTC ]
More news stories like this | News stories tagged with: #permanent record #edward snowden #memoir


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Tramp Press reveals three-book list for 2020

Irish indie Tramp Press has acquired a three-book list for 2020 featuring new titles by Sara Baume, Doireann Ní Ghríofa and Jack Fennell. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 11:18:19 UTC ]
More news stories like this | News stories tagged with: #sara baume


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment business #recently begun #nielsen


The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with: #bookstore


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction


Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media


Catholic Publishers Focus on Moving Forward

As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #catholic church #books aimed #younger readers