POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with:
#publishers large
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big fish
Random House c.e.o. Gail Rebuck and author J K Rowling are both among the top 20 most powerful... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gail rebuck
#random house
David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
#physical books
#magazine websites
#digital front
Foyles is to make up to eight employees redundant as it seeks to "counter the downturn in... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make redundancies
Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#tv industry
#vibrant media
It is no surprise to see aphorism alive and thriving in our current celebrity climate. The forgotten, it may be assumed, never said anything interesting, whereas choice words of the famous live forever at cocktail parties and in book reviews. To carry a portfolio of pithy quotations is to... Continue reading at Slate
[ Slate | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#choice words
#cocktail parties
#book reviews
After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#*ck
#audio version
#werner herzog
A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#conde nast
#hearst corporation
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
More news stories like this |
Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advance publications
E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ceos
#direct-to-consumer sales
Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
More news stories like this |
An award-winning ballet dancer and a French opera director are among the debut authors tipped for success in 2013 by book chain Waterstones. Continue reading at BBC News
[ BBC News | 2013-01-15 00:00:00 UTC ]
More news stories like this |
Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital growth
#high street
The shortlist for the Man Asian Literary Prize was announced today (9th January) with two books... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this |
Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity teams
#pan macmillan
The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this |
Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this |