Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

Patchett: 'Authors must work with trade'

Orange Prize-winner Ann Patchett has warned that authors who decide to shun traditional... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Censorship Be Damned: Fifty Shades of Grey Makes Its Way Into China

Despite the lack of a publisher and censorship issues, pirated copies of "Fifty Shades of Grey" are proving popular at Chinese online bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #pirated copies #proving popular

Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers

Making Nonprofit Stores Pay Off

When Granada Books opens in downtown Santa Barbara, Calif., next month, it will operate on a hybrid model with a for-profit bookstore and a not-for-profit event series, Pomegranate Arts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid model

China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong

Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sneak preview

Hachette makes ebooks available to libraries

Hachette, the last holdout among America's "big six" publishers, will make its full ebook catalog available to nonprofit public libraries and school libraries across the nation on May 8th. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries

Barnes & Noble boosts content on Nook with Google Play

Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World

[ PC World | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook hd #nook store #google play #google search #google maps #barnes noble #chrome browser

Custom Content, Reimagined

By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer... Continue reading at Publishing Executive

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content #james sturdivant

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Rufoof Gives Boost to Arabic Digital Content

Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Faber makes ‘powerful’ young adult acquisition

Faber has made a further YA acquisition, with publisher Leah Thaxton buying UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales

Another 20 Make List of Top Spanish-Speaking Publishing Pros

The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring people

Shehadeh in contention for second Orwell Prize

Author Raja Shehadeh is in the running to win the Orwell Prize for a second time, with Random... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orwell prize

An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles

A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding &mdash; the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Ganxy Adds Tools for Selling & Promoting Content Online

The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york-based start-

Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York

[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores

Smashwords Prioritizes International Self-Publishing Markets

Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big opportunity